Chicago, IL (PRWEB) September 4, 2008
ApexTwo, online marketing automation and lead generation specialists for small and midsized businesses, announced today that it has entered into an arrangement with the Technology Executives Club aimed at improving the usability and service delivered while growing its online member community.
Leveraging off of their new Online Community Growth Program, ApexTwo will assist the Club in re-organizing and optimizing the Club's membership and communication structure in ways that make it easier for new members to access the Club's extensive online library of whitepapers, webinars, webcasts and newsletters while encouraging new members to join.
"The Technology Executives Club has progressed significantly since we began in 2000," said Founder Alex Jarett. "We continue to focus on delivering the highest quality regional live events for IT management, however, our online community has now become a very key piece of the value we deliver to our Membership."
Having now assembled over 1000 white-papers and web casts, the primary focus of ApexTwo's assistance will be in growing new members with a target of doubling its current growth rate. "The Technology Executives Club has done a tremendous job of building high-value information assets on its community site. And like many other community sites in other markets, they are now poised to leverage that asset with proactive online marketing activities that extend their reach," said Brian Briggs, ApexTwo's Managing Director.
ApexTwo's OCG Program focuses on an online community's navigation and usability in addition to activities that drive new traffic and prospective members to the site. A rich program of lead generation through search engine marketing, SEO, automated follow-up and classic marketing techniques, client organizations can expect to see significant double-digit growth usually within the first six months of the program.
ApexTwo is focused on the front end of business providing high-value consulting services that range from the creation of traditional and Blue Ocean marketing strategies, right through to the implementation of cost-effective solutions and programs for online and offline lead generation, marketing automation, and CRM integration. More at http://ApexTwo.com/solutions/online-community-growth-programs/
About the Technology Executives Club
The Technology Executives Club is the Premier Thought Leadership Community for IT Management. The Club provides seminars, webinars, whitepapers, on-demand webcasts, and newsletters which help IT and business executives stay current and share best practices on information technology in the enterprise. More at http://www.technologyexecutivesclub.com. Technology Executives Club is a registered Trademark of Technology Executives Club, Ltd.