NFL Facilities Turn to GuestAssist by qtags to Improve Fans' Game Day Experience

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GuestAssist by qtags - an instant customer communication tool for sports facilities, conference/convention centers and other venues that host large gatherings -- will be used by as many as 10 NFL stadia in the 2008 season to improve fans' game day experience.

GuestAssist Stadium Service

But it is especially valuable in sports and entertainment venues where there are large, loud crowds. Since GuestAssist is real time and discrete, it allows ticket holders to quickly communicate any issues or concerns they may have. It also provides event staff with a tool that improves their ability to respond to an emergency or to the needs of a ticket holder both quickly and efficiently.

GuestAssist by qtags - an instant customer communication tool for sports facilities, conference/convention centers and other venues that host large gatherings -- will be used by as many as 10 NFL stadia in the 2008 season to improve fans' game day experience.

GuestAssist provides instant two-way, text messaging-based communication between ticket holders and the venue's event staff, allowing for improved management of safety, security and guest services.

GuestAssist is currently licensed for use at:

  •     Georgia Dome (Atlanta Falcons)
  •     Lincoln Financial Field (Philadelphia Eagles)
  •     Cleveland Browns Stadium (Cleveland Browns)
  •     Heinz Field (Pittsburgh Steelers and University of Pittsburgh)
  •     M & T Bank Stadium (Baltimore Ravens)
  •     Giants Stadium (New York Giants and New York Jets)
  •     FedExField (Washington Redskins)
  •     Ford Field (Detroit Lions)

GuestAssist provides a simple text message code that fans can send via their mobile phones to the venue's Command and Control Center. The number is communicated to fans via stadium signage, public address announcements and other means.

A single staff member can handle and respond to incoming requests through GuestAssist's customized software interface. The operator can send reply messages directly to the fan's phone to answer questions or obtain more information, and, if necessary, can quickly dispatch safety/security, medical or guest services staff to the appropriate location.

"GuestAssist is a simple and effective way to improve the ticket holder's experience at sports and entertainment events," said Jeremy Konko, qtags' chief operating officer. "But it is especially valuable in sports and entertainment venues where there are large, loud crowds. Since GuestAssist is real time and discrete, it allows ticket holders to quickly communicate any issues or concerns they may have. It also provides event staff with a tool that improves their ability to respond to an emergency or to the needs of a ticket holder both quickly and efficiently."

In addition, GuestAssist provides post-event reporting and analysis of guests' concerns to help operators improve staffing, polices and procedures. It can be implemented in a single day and staff training typically takes just an hour, Konko said.

The Philadelphia Eagles were the first NFL team to use GuestAssist when they implemented the system at Lincoln Financial Field during the 2006-2007 season. "GuestAssist enables us to have two-way communication with individual fans without them leaving their seats," says Leonard Bonacci, Director of Event Operations at Lincoln Financial Field. "By using the GuestAssist system, Eagles fans are able to report issues, ask for information and call for assistance in a fast, easy and convenient way. For us, it's important to provide our Guests with the highest quality sports and entertainment experience in a safe, clean and friendly environment. GuestAssist helps makes this possible."

Houston-based qtags is a member of the Stadium Managers Association and the International Association of Assembly Managers.

About qtags, llc
qtags llc provides mobility-based programs in the United States, Canada and the Caribbean. Solutions include GuestAssist, SimplyPush and SimplyAlert as well as keyword based programs that power broadcast, marketing promotions, contests and recruiting efforts.

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Jeremy Konko

Allison Gower
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