Association of Reproductive Health Professionals Teams with Boston Interactive to Launch Redesigned Website

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ARHP partnered with Boston Interactive in an online re-branding initiative to update their identity and create a fresh, professional, and clean Web presence.

Boston Interactive, a web design and interactive marketing firm, is pleased to announce the launch of the redesigned website for the Association of Reproductive Health Professionals (http://www.arhp.org). ARHP is the leading source for trusted clinical education and information on reproductive and sexual health.

ARHP partnered with Boston Interactive in an online re-branding initiative to update their identity and create a fresh, professional, and clean Web presence. The customized solution for this project consisted of logo design, information architecture, visual design, content management system (CMS) integration and e-newsletter design. A well-rounded offering such as this enables ARHP to deliver their multitude of resources in an organized, easy-to-navigate, and timely manner to their site visitors.

In addition, ARHP wanted their professional reputation as a trusted resource to be reflected through a website with a current, engaging look and feel that clearly lets users know that they've come to the right place.

"The design challenge for the new ARHP website was balancing the site's wealth of content in a clean and organized website that promotes communication and sharing" said Boston Interactive Founder and CEO, Chuck Murphy. "By creating an authoritative, yet approachable online atmosphere we hope to provide a setting where reproductive health professionals and patients alike can easily find and share information on any reproductive health issue."

About Boston Interactive - Boston Interactive is a web design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations. They value the internet as one of the most vital marketing and communications tools in today's marketplace and strive to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success. More information about Boston Interactive can be found at http://www.bostoninteractive.com.

About ARHP - The Association of Reproductive Health Professionals (ARHP) is a non-profit membership association comprised of highly qualified and committed experts in reproductive health. Founded by Alan Guttmacher in 1963 as the physician education arm of Planned Parenthood® Federation of America (PPFA), ARHP became independent in 1972. Its members are professionals who provide reproductive health services and education, conduct reproductive health research, and influence reproductive health policy. They include physicians, advanced practice clinicians (nurse practitioners, nurse midwives, and physician assistants), researchers, educators, pharmacists, and other professionals in reproductive health. More information about ARHP can be found at http://www.arhp.org or by calling (202) 466-3825.

Press Contact:
Boston Interactive
Victoria Marzilli
617.241.7977 x 239
vmarzilli@bostoninteractive.com
http://www.bostoninteractive.com

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