Ward/Kraft, Inc. Adds Printing Under The Silicone To Their Capabilities

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Ward/Kraft, Inc. adds printing UV ink under a silicone layer to their ever-expanding capabilities.

Ward/Kraft, Inc., the trade leader in value added labeling solutions, has announced that they have perfected their ability to print large and small quantities of silicone covered UV printed products. The release of this proprietary Ward/Kraft solution provides distributors with new low cost, faster turnaround alternatives for piggy back and scratch off label applications. The proprietary innovation maintains the company's status as the innovation leader in custom coating solutions, especially in the distributing market.

This innovation makes printing UV inks on the liner, as an example, a faster, more reliable and less costly solution. Ward/Kraft's proprietary converting process eliminates outsourcing and waiting for materials to create hidden message labels. As a result, distributors can cut time and cost out of every application they currently sell. This solution also provides distributors with a new, innovative and competitive edge when selling into new accounts. There is virtually no limitation on the material that can be used nor on the quantity that can be produced. Turnaround times are slashed as the entire process is done in a single location on a single device.

"Our distributors often looked to us for an alternative to the sometimes slow and costly approach to piggyback and scratch off labels", said Roger Davis, Long Run Division General Manager. "We went to work engineering a solution that resulted in a proprietary conversion process", continued Davis. "That process lets distributors take a new, proven time-saving and cost-cutting solution to market," concluded Davis.

Ward/Kraft's innovative label and document solutions are backed up by award winning customer service, sales, marketing and production teams. New silicone and UV solutions can be quickly priced by the customer service team via phone, fax, mail and email. The Ward/Kraft customer service and sales teams have been equipped with additional training to support the new solutions.

About Ward/Kraft, Inc.
Ward/Kraft, Inc. (http://www.wardkraft.com) is the long time industry innovator in label and document printing solutions providing competitive pricing and on-time delivery for every type of solution possible. For more than 35 years, Ward/Kraft has provided distributors with award winning customer service and product offerings that include PEAK and other industry excellence awards.

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Gina Holt
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