Winter Garden, FL (PRWEB) September 5, 2008
Igenti, Inc. announces the addition of a "self-service" Website creation, maintenance and publishing module to their Igenti-market system. "Self-service" means that the system supports a "do-it-yourself" capability and no knowledge of programming or HTML is needed. The significance of the addition is that now the Igenti-market system provides the first fully integrated marketing system that addresses the three basic elements of web-based marketing: 1) Email marketing; 2) Online surveys; and 3) Websites.
Igenti-market is an online self-service system designed to help small businesses conduct low-cost web-based marketing activities. The addition of the Website module now makes it much easier for businesses to benefit from the advantages of web-based marketing techniques because now they only need to subscribe to, learn, and use one system to do it all.
Jim McArdle, the CEO of Igenti, says that: "Small businesses often don't have the marketing budget needed to maintain a "top-of-mind" marketing strategy through convention marketing methods. So using web-based marketing methods is becoming an important part of their marketing strategy. For example, with postal mail, postage and printing costs may exceed $1,000 to send a message to 1,000 contacts. However, with email, multiple messages can be sent to the same contacts for less than $40 per month."
With web-based systems such as Igenti-market, small businesses can now conduct multi-communication "top-of-mind" marketing campaigns just like large organizations except through a web-based medium. The campaigns can now integrate email, online surveys, and web sites and be managed from a single online tool.
Igenti is a privately held U.S. based company with headquarters near Orlando, Florida. It is a provider of systems and services that help organizations interact with persons important to their organization. Igenti systems help organizations become more efficient, reduce costs, and develop revenues through the use of Internet-based facilities. They are applied for marketing, the recruitment of staff, and for other purposes. Principal products are: 1) Igenti-market, an integrated marketing system, and 2) Igenti-hire, a career center management and applicant tracking system. Igenti's clients include organizations large and small, spanning various industries, from home office businesses to Fortune 100 and global.