Scala Introduces the First Connected Signage Platform at Digital Signage Expo East

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Scala will exhibit at Digital Signage Expo East in Philadelphia, PA. Join Scala on September 17 - 18, 2008 at booth number # 301.

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Our goal is to be the global leader in providing centrally managed display network solutions that are reliable, easy to use and scalable enabling our customers to cost-effectively create and deliver targeted messages that inform, educate and motivate their audiences

Scala, the leading provider of end-to-end solutions for the connected signage market, today announced it will exhibit at Digital Signage Expo East in Philadelphia, PA. Join Scala on September 17 - 18, 2008 at booth number # 301.

The highlight of the show will be Scala's connected signage platform. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks.

Connected signage is a network of displays (digital or traditional) that are centrally managed and addressable for targeted information, merchandising, and advertising. Connected signage networks are comprised of many types of signage including digital signage, billboards, transit signage, street furniture, truck-side signage, place based signage, and more. Advertising management of all of these types of signage is centrally monitored and administrated in a connected signage network. The content distribution and scheduling is also managed centrally in digital signage environments.

"Our goal is to be the global leader in providing centrally managed display network solutions that are reliable, easy to use and scalable enabling our customers to cost-effectively create and deliver targeted messages that inform, educate and motivate their audiences," says Robert Koolen, President of Scala Inc.

About Scala
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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RICHARD TRASK
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