Senetek PLC Appoints Michael Rogers PR

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Agency Chosen for Launch of Pyratine-6

I am confident the knowledge, skills, and expertise brought to us by the team of Michael Rogers PR will enhance the development of the Pyratine-6™ brand, as well as create new opportunities for Senetek PLC, resulting in continued success for our company.

Senetek PLC, a life sciences company dedicated to the development of advanced anti-aging technologies, today announced the appointment of Michael Rogers Public Relations to support its public relations activities for the launch of Pyratine-6™, the company's second generation of advanced cytokinin-based skincare for fighting the visible signs of aging. In the 1990's Senetek developed Kinetin, the cytokinin-based active ingredient in the successful Kinerase skincare line, and are now taking cytokinin technology further with Pyratine-6™. In this role, Michael Rogers PR will focus on corporate positioning, physician outreach and consumer education to successfully launch the new Pyratine-6™ brand.

Frank J. Massino, Chairman and CEO of Senetek PLC stated, "I am confident the knowledge, skills, and expertise brought to us by the team of Michael Rogers PR will enhance the development of the Pyratine-6™ brand, as well as create new opportunities for Senetek PLC, resulting in continued success for our company."

"We are excited to have the opportunity to work with Senetek, who has been a leader in the development in anti-aging skincare products and compounds, and to apply our expertise and insights to the launch of a revolutionary anti-aging beauty product such as Pyratine-6™," said Michael Rogers, President of Michael Rogers Public Relations.

About Senetek, PLC
Senetek PLC (OTCBB:SNKTY) is a life sciences company engaged in the development of breakthrough technologies that target the science of healthy aging. The company's extensive research collaborations have resulted in a strong pipeline of patented compounds and products with broad therapeutic applications and a leading presence in dermatology. Senetek collaborates with established specialty pharmaceutical companies in the final development and marketing of its proprietary products, most recently resulting in the development of kinetin, the best-selling anti-aging product sold in the North American physician market. For more information, visit the company's website at http://www.senetekplc.com.

About Michael Rogers PR
Michael Rogers Public Relations, a consumer lifestyle public relations agency founded in 2006, is known for dynamic media relations, strategic placement, and brand advancement for beauty, fashion and lifestyle products and services. For more information, visit the company's website at http://www.michaelrogerspr.com

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