Manchester, Cheshire (PRWEB) September 5, 2008
Women today have less and less time to do the things they want to do, like shopping, due to family commitments and having in most cases a full time job too, and this is showing itself in the behaviour of shortened online shopping. CuteStyle ( http://www.cutestyle.co.uk ) was one such company who realised this early on and decided to completely change the shopping experience to cater for the busy lifestyle women now have and it's paying dividends in increased sales and customer satisfaction. Their new site launched at the beginning of September this year and has been a big hit.
Let's have a look at how they achieved this:
Feature 1: All products are displayed in a grid view (an easy AND fast way to browse through the many products). Most sites are stuck in the dark ages here and still show 5 products on 1 page before having the user hit the next button.
Feature 2: Products can be shown by price, colour, brand, thus filtering even more.
Feature 3: You will notice that there are no shopping carts. A first? Well maybe. They also realised that women who are ready to buy come to a shopping site with a very specific purpose, and that's usually to buy one specific item. They do not want to be continually pushed to buy more items they may not need and so there is one page with the item and one easy way to purchase. Basically, only two clicks. 1 to choose shipping and 1 to click buy. It's probably the fastest way to shop on-line right now.
Feature 4: Women also like to think in groups and look to what everyone else is wearing and that's another feature of the grid view where all items are displayed in order of popularity.
What about men you might ask? Well in today's world 75% of all shopping is done by women and right now, they rule the checkout. It's usually the women who buy for their men. Design your store for women and the men will naturally follow. So next time you're wondering why your sales are down, look at CuteStyle ( http://www.cutestyle.co.uk ) to see how a shop should operate.
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