Live Music and Art Photography to celebrate the Chivas Life

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Asia's first-ever custom-designed luxury Chivas Studio opens today. It showcases leading talent among Asia-based groundbreaking designers and artists who are increasingly stirring the global live music, design, fashion, art and photography scenes. Chivas Regal is launching its distinctive and luxurious Chivas Studio in the vibrant city of Hong Kong. Chivas Studio is the Home of Exuberant Creativity which fuses the world's finest in art photography, live music, design, fashion, gastronomy and mixology.

Prevation - A Manga Story

Asia's first-ever custom-designed luxury Chivas Studio opens today. It showcases leading talent among Asia-based groundbreaking designers and artists who are increasingly stirring the global live music, design, fashion, art and photography scenes. Chivas Regal is launching its distinctive and luxurious Chivas Studio in the vibrant city of Hong Kong - recreating its glowing success in some of the world's most stylish cities, New York, Miami, Madrid and Barcelona. Chivas Studio Hong Kong showcases an Asian contemporary luxury lifestyle inspired by the Chivas Regal spirit of exuberant creativity and cosmopolitanism.

Chivas Studio is the Home of Exuberant Creativity which fuses the world's finest in art photography, live music, design, fashion, gastronomy and mixology. Chivas Studio Hong Kong, a three-day extravaganza from 4 to 6 September, transforms Hong Kong's harbour-front hotspot Watermark restaurant into a creative mecca of entertainment and luxury. It is a gathering of trend-setting global and regional artists who will present their live music performances and inspired creations exclusively for Chivas Studio. For those with a true appetite for life, Chivas Studio will be a destination of choice - an invitation only, exuberant experience awakening all the senses for tastemakers, opinion leaders, whisky lovers and Chivas Regal's VIPs and guests.

"Chivas Studio is a concept which has been run in some of the most vibrant cities in Europe and the US. It is a forum for designers, artists and musicians to showcase their talents and ideas inspired by Chivas Regal's innate values of exuberance and creativity. " Bryan Fry, Vice President- Marketing, Pernod Ricard Asia said. "The concepts, ideas and images our Ambassadors have created for Chivas Studio are groundbreaking. At the same time, the Chivas Studio is a salon for the exchange of thoughts among people from various backgrounds and industries. We hope the studio concept with its fusion of visions and designs together with the free flow of ideas will inspire higher levels of creativity and innovation. Hong Kong is an ideal choice to launch Asia's first Chivas Studio. Dynamic, energetic, exciting, sophisticated, this city is ideal for creativity and moments of exuberance, and so is Chivas Studio."

Chivas Studio kicks off with Chivas Studio Ambassadors Michael Young, award-winning designer; Wing Shya, acclaimed fashion photographer; Joanne Ooi, Creative Director of Shanghai Tang, co-founder of Ooi Botos Gallery; and Chivas Global Mixologist Max Warner. Design highlights include the Chivas Fireworks Design Bar and the Chivas 18Y.O. Shanghai Tang Luxury Barrel Bar Trunk designed by Michael Young. New York architect Evan Douglis' limited edition Chivas 12Y.O. Gift Tin will also be showcased together with Alexander McQueen's limited edition Chivas 18Y.O. Bottle Jewel. Chivas Studio will also host Wing Shya's Greater China premiere of "Prevation - A Manga Story", his first solo art photography exhibition, as well as a new photographic narrative story entitled "In Search Of…" created exclusively for Chivas Studio.

The creative mecca continues with an exquisite culinary experience. Reserved for VIPs, the Chivas 18 Gastronomy Dinner is a bespoke 18-course tasting menu comprising 6 starters, 6 main courses and 6 desserts, presented in a creative platter style. True luxury lies in the details - besides a creative presentation, Chef Pascal has specially selected ingredients inspired by the indulgent rich smooth taste notes of Chivas 18 year old whisky. Highlights include the Chivas oak barrel-smoked trout infused by the fumes from oak barrels direct from Strathisla Distillery, the home of Chivas Regal; Chivas jelly flavoured with vanilla beans and sprinkled gold leaf reflecting the creamy fudge taste note of Chivas 18; and last but not least, deserts filled with nuts and rich indulgent chocolate as a sophisticated finale to the tantalising Chivas 18 gastronomy experience.

For its hundreds of A-list guests, Chivas Studio will not only be a creative-luxury lounge but an ultra-glamorous cocktail party with groundbreaking performances every night. DJ Ge-ology and New York- based rap legend Pharoahe Monch will rock the studio with live music and art performances and French VJ Maotik will feature a continuous creative short film designed for the event. Celebrated local artist Justin Lo will perform solo as well as cross-over with Ge-ology and late night DJ sets will pump out the hottest sounds to keep the invited guests on their feet, spreading the Chivas life spirit in Hong Kong.

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Kelvin Leung

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