Tata Elxsi, Discretix Deliver Complete OMA BCAST Mobile TV Solution for Handset Vendors

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Discretix Multi-Scheme Mobile TV Security Client Ensures Support for Standard Mobile TV Security Schemes; Joint Solution Offers Fast Time-to-Market for Device Manufacturers.

Discretix, the leading provider of embedded security and content protection solutions for mobile devices and flash memory, and Tata Elxsi, the embedded product design arm of the Tata Group, announced today that Discretix' Multi-Scheme mobile TV security client is being integrated into Tata Elxsi's Maverick - a modular, scalable and flexible Mobile TV platform. The joint solution will provide device manufacturers a complete, pre-integrated and fully-validated mobile TV solution, capable of satisfying current and future content protection schemes and supporting the upcoming launch of services.

Tata Elxsi Mobile TV middleware has undergone extensive field trials in multiple European cities and is fully tested for interoperability based on the OMA-BCAST specification. The middleware is integrated with various multimedia engines, media decoders, applications and is operating system agnostic; seamlessly running on Linux, Windows Mobile and Windows XP. The software development kit (SDK) provides abstraction for underlying technologies such as CBMS (IPDC) and OMA-BCAST.

With the integration of Discretix' Multi-Scheme mobile TV security client, Tata Elxsi ensures complete, standard-based service and content protection according to the OMA BCAST Smart Card and DRM profiles, and the DVB-H 18Crypt profile. Discretix, a world leader in mobile Digital Rights Management (DRM), Mobile TV Security and embedded security solutions, developed its Multi-Scheme technology to provide unmatched flexibility in device and service deployment. In addition to its support for multiple mobile security profiles, the technology is multi-ESG capable, allowing broadcast operators to customize and launch TV programs, pricing models and Electronic Service Guides (ESGs) quickly and cost-effectively.

Tata Elxsi will be exhibiting its mobile TV solutions as well as range of IP enabled products (set-top boxes, DVRs, and high definition video encoders) at IBC2008 in Amsterdam, September 12-16. The Tata Elxsi exhibition is located at Booth 5.A10 in the RAI Centre.

"By adding robust, Multi-Scheme security to our Mobile TV middleware, Discretix is supplying a key element of the mobile TV offering" said Nitin Pai, World Wide Marketing Head for Tata Elxsi. "Device manufacturers will benefit from this alliance, being able to rapidly deploy Mobile TV application, fully tested and with full support for existing security standards."

"In the rapidly changing world of Mobile TV, it has become imperative to come out with time to market solutions," said Edo Ganot, EVP for Discretix. "Tata Elxsi's flexible offering, combined with Multi-Scheme security support, dramatically reduces the development effort for device manufacturers, irrespective of the device platform, security scheme and application framework."    
To learn more about Discretix' Multi-Scheme mobile TV technology, visit http://www.discretix.com/MobileTV. Additional information about Tata Elxsi Mobile TV Middleware can be found at http://www.tataelxsi.com/htmls/pds/pds_mobile_TV.htm

About Discretix:
Discretix is a leading provider of embedded security and content protection solution for mobile devices and flash memory storage. Discretix technology, which incorporates both hardware and software components, enables security to be incorporated into products at the chipset level, making it transparent to the end-user while protecting sensitive information from malicious attacks, viruses, fraud, and theft. Discretix' solutions are deployed in a wide array of devices and mobile systems to enhance security, reliability, and user experience. Discretix, a privately-owned company, serves the needs of some of the world's best-known semiconductor and device manufacturers and in 2006 was ranked by Gartner among the embedded security market leaders for the third year. For more information, please visit http://www.discretix.com.

About Tata Elxsi
Tata Elxsi is the technology arm of the Tata Group, one of India's largest and most respected business conglomerates with US$ 73.6 billion in market capitalization. The company's core practice areas cover embedded product design services, industrial design & engineering, animation & VFX services, and systems integration services. With high quality, cost effective, time-to-market solutions across the product design lifecycle, Bangalore-headquartered Tata Elxsi serves verticals such as networking & communication, automotive, consumer electronics, media & entertainment, semiconductors, and scientific instrumentation. The company's strong and multi-faceted team provides expertise in VLSI design, embedded software, networking, telecom, multimedia, storage, visual & high performance computing, mechanical product design and digital content creation services.Tata Elxsi draws on its knowledge base of over fifteen years in delivering product designs, and a large talent pool of over 3500 technologists. The company's passion for excellence is backed by SEI CMMi Level 5, ISO 9001: 2000 and BS 7799 certified processes. Tata Elxsi has 13 sales and support offices in India and 20 international offices. This is supported by India development centers in Bangalore, Chennai, Coimbatore, Hyderabad, Pune and Thiruvananthapuram, and a near-shore center in Japan.

Discretix is a trademark of Discretix, Ltd.
Other products and trade names mentioned herein are the trademarks of their respective owners.

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