Beacon Tapped By Google Again -- North Carolina Firm One of Nine in the U.S. to Serve as WOAC

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Beacon Technologies in Greensboro, NC, has been named one of nine Google Website Authorized Consultants in the U.S. Beacon already held the distinction as a Google Analytics Authorized Consultant -- a title bestowed on just a handful of providers in the U.S. The twin titles indicate that Beacon is a "go-to" partner when it comes to managing a company's website analytics and optimization programs.

Mark Dirks, president of Beacon Technologies, does not speak Klingon. But it makes you wonder when he tells you how thrilled he is that Beacon is now both a "gak" and a "woh-ack".

Hang around Beacon for a little while, however, and you'll soon realize that being a Google Analytics Authorized Consultant (otherwise known as a GAAC or "gak") and a Google Website Authorized Consultant (otherwise known as a WOAC or "woh-ack") is not only a coup for Beacon but for its customers as well. After Beacon was tapped to be a GAAC by Google in 2007, it provided consulting for The Princeton Review (NJ), Wharton Business School (PA), Brooklyn Law School (NY), Bassett Furniture (VA), Community Energy (PA) and just completed its first seminar in a very focused mission to help North Carolina companies take full advantage of the Internet.

Google's selection of Beacon as an official WOAC is particularly important for Dirks. "It's the last piece of the puzzle we've working hard to finish," said Dirks. "Many components make up success on the Web, but there are three essential ingredients, Search Engine Marketing, Web Analytics and Conversion Optimization which is tech-speak for get people to your business, study their behavior and help them buy."

Beacon now serves as one of only a handful of Google Website Optimizer Authorized Consultants in the United States. The 100+ page application composed of a collection of case studies, technology experience, customer references, methodology and its ability to provide both development and marketing made Beacon a "slam dunk" for Google. "We set rigorous criteria for admission to the WOAC program to ensure that only expert Web analytics firms with proven track records and serious client lists make the cut," said Brian Kelly, Google AdWords Account Strategist. "It was clear that Beacon Technologies was a great fit for the program and would make an excellent partner."

It's good to be a WOAC, even if it sounds a bit Trekkie because it allows Beacon to offer its clients the fullest spectrum of Web services possible, not just data collection. "Google Analytics allows you to know what your customers are doing and where they are coming from, but couple that with Google Website Optimizer and you double your ability to make the sale," said Dirks. "In the early days, people had an 'if you build it, they will come' idea about websites which was so wrong!" says Dirks. "You not only had to build it, but you had to build a nice road to it with plenty of signage." That's when search engine marketing became important. "There was so much emphasis on 'hits' and 'visitors' in the early days now it's all about conversions," Dirks continues.

Beacon will be traveling to the GooglePlex in California again this November for both the GAAC and WOAC conferences where they collaborate with Google and other consultants from all over the world.

If you google "Web development," Beacon doesn't appear in the top four just because they can do some tech-heavy lifting when it comes to optimizing existing sites, they also offer high-end design to clients and can make flash simple-to-use with content management solutions. Learn more at


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Jordan Bressler
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