Crain Communications Selects Portent Interactive as SEO Agency of Record

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Seattle Firm Will Handle SEO For Up to 32 Publications.

Crain Communications, Inc. has selected Seattle internet marketing company Portent Interactive as their search engine optimization agency of record. Crain, whose publications include Advertising Age, Television Week and AutoWeek, selected Portent after a rigorous six-month search.

Crain selected Portent because of their experience helping publications and other large web site owners improve the amount and quality of traffic from search engines.

Portent's approach balances three tactics: The company uses their proprietary toolset, PythiaSEO, to find any roadblocks that might be hiding site content from visiting search engines; they provide editorial training and advice to in-house writing teams; and they work to build authority and trust within the search engines' indexes.

Crain is a 92-year-old, privately-held publishing company. G.D. Crain Jr. started the company in 1916 with a staff of 3 people and 2 publications. Today, the company has over 1,000 employees in 18 offices worldwide.

Crain manages their 32 publications based on the principle set out by their founder: Editorial independence and material that's of real importance to the reader. This approach has long distinguished the publisher from its competitors. Learn more about Crain Publications at Crain.com.

Ian Lurie launched Portent Interactive in 1995. The Seattle firm has provided full-service internet marketing, including search engine optimization, pay per click management and creative services, for over 12 years. Portent employs 26 people. Clients include Princess Lodges, Bridal Guide Magazine, Attachmate Corporation, momAgenda and the Machinists Union. Learn more about Portent Interactive at Portent.com.

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