Lakewood, CO (PRWEB) September 8, 2008
Denver public relations consulting firm, Absolutely Public Relations, is the PR agency of record (AOR) for Bell Aquaculture, Albany, IN. The announcement is made by Maggie Chamberlin Holben, APR, owner/founder of Absolutely PR, who says the contract began earlier this year and two successful media relations campaigns are already yielding key media placements for Bell -- both locally and in the national trade press.
In March, Bell Aquaculture announced operation of the nation's largest yellow perch (Perca flavescens) farm and production facilities located in Albany, IN, northeast of Indianapolis. Bell Aquaculture's Bell Perch™ product is expected to be available for restaurant purchase in early 2009. Further, Bell Aquaculture broke ground on its corporate headquarters and processing facilities in Redkey, IN, in July. Construction is targeted for completion prior to yearend.
"The greatest difficulty for restaurants has been the availability of yellow perch out of Lake Michigan and Lake Erie -- the two predominant lakes for the supply of wild-caught yellow perch," explains Michael Miller, Bell Aquaculture's president & COO, during an interview on WTRC NewsRadio 1340/Elkhart earlier this year. "Which means the restaurants that were typically serving customers who enjoy the taste of yellow perch, just cannot get the supply."
Yellow perch is one of the most popular of all North American pan fish. It has a mild, sweet flavor with firm white flesh and low fat levels, making it a favorite in residential and commercial kitchens alike. In years past, yellow perch was the fish typically served at Friday night fish fries in the Great Lakes region.
About Absolutely Public Relations
Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in the national, trade press and local media. Maggie Chamberlin Holben is accredited by the Public Relations Society of America and is a member of its Counselors Academy. She brings more than 25 years of experience to her clients and is frequently interviewed by the media as a Public Relations Expert. The ideal client for Absolutely PR has an interesting story to tell, executive commitment to and understanding of PR and plenty of news hooks. You can learn more about news hooks and the company at: http://www.AbsolutelyPR.com
As a board member of the Colorado Bioscience Association (CBSA), Holben serves as chair of the association's Communications Committee and assists with media relations efforts for the organization. Since 2005 when the CBSA media relations program launched, there have been 372 recorded print editorial media placements, which is the equivalent of $332,454.49 if the same amount of space was purchased as advertising. These placements total 28,549,719 in circulation exposure. Holben was named CBSA "Partner of the Year" at annual awards dinner held in conjunction with the 2006 BioWest Conference & Expo.
About Bell Aquaculture
Bell Aquaculture is a producer and processor of farm-raised fish for restaurants and consumer use. Initial production facilities, dedicated to yellow perch, are located in Albany, IN, and comprise the nation's largest yellow perch farm. The company broke ground on its corporate headquarters and processing facilities in Redkey, IN, in July 2008. For more information, visit http://www.bellperch.com
Maggie Holben, Absolutely PR - http://www.absolutelypr.com - 303-984-9801,
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