La Jolla, CA (PRWEB) September 6, 2008
A couple of Eco Food Entrepreneurs knew they had a great product and a great a marketing message in their certified organic and kosher tortilla chips. Now these laid back surfers are thrilled by a wave of support they have received after their company, Whale Tails Tortilla Chips, was profiled on the Food Network series "Road Tasted" hosted by Gina and Pat Neely.
Whale Tails Tortilla Chips uses the emerging clean technology of Biomimicry to create a tortilla chip that is inspired by nature. Part of the Biomimicry processes is to show your gratitude to nature by giving back to protect what inspired you. So this company's first donation went to fund water quality surveys in Magdalena Bay, the birthplace of the species that inspired them. Ric Kraszewski, lifelong surfer and co founder, (along with his wife, Terry, and a best friend from grade school and co founder Rick Grant), said, "Viewers of the Food Network came away from the segment realizing that Whale Tails is a business shaped by the heart and the soul in addition to a Whale's Tail. We received over 6,000 hits on our segment on the Food Network. The emails that followed were really inspiring and only served to deepen our commitment and resolve to building this business." Along with emails and phone calls, the segment generated a huge increase in online sales. So what did Ric, Rick, and Terry do?
They gave back of course. Terry Kraszewski the CEO of Whale Tails Tortilla Chips got on the phone and immediately made contact with "Pipeline for a Cure" in Huntington Beach to donate hundreds of bags of their chips for the event. This event was organized by the Cystic Fibrosis Foundation of So. California to raise funds for kids who suffer from Cystic Fibrosis. Recent studies have shown a direct link between the sport of surfing and an improvement in the quality of life for CF patients who surf. Whale Tails Tortilla Chips is all about generating funds for ocean conservation so this was a perfect fit.
While Terry was working on this event that raised over $400,000 in a single night, Ric and Rick were working with a local children's school fund raiser for their science program. Whale Tails Tortilla Chips came together with other companies and individuals from the community to support the program in building a state-of-the-art science facility, providing scholarships for children to attend science-based enrichment programs and summer camps.
On the same weekend, Whale Tails Tortilla Chips was able to "Chip In" with Trisha Knight of Pro Peninsula, a non profit organization dedicated to the preservation of the unique natural environment on the Baja California peninsula.
The wave of support just kept coming from all around the country and when Whale Tails Tortilla Chips received a request from Iain Kerr, CEO of Ocean Alliance, in Massachusetts to provide support for their presentation of Sea Change, Reversing the Tide, the shipping department was told to load up some cases and get them out right away. Whale Tails donated the chips as part of the on-board refreshments for the attendees who joined the whales off Stellwagen Bank. Iain Kerr said, "Sea Change was a dramatic presentation by Dr. Roger Payne and his wife, acclaimed actress, Lisa Harrow. The event showed compelling examples of what you can do to live sustainable." Dan Butler (Bulldog from the TV show Frasier) hosted this special day. Funds that were generated from this event helped Ocean Alliance's local education programs and restoration of the research vessel, Odyssey. Online sales continued day and night and the shipping department was working overtime with the good folks at UPS to handle all the cases of Whale Tails Tortilla Chips being sent out to a legion of new conscience consumers. Ric Kraszewski, VP of Sales, received a wonderful email from Deborah L. Biggs, Executive Director of the West Baton Rouge Louisana Chamber of Commerce, who wrote a compelling request for Whale Tails Tortilla Chips to lend a hand through the spirit of "aloha" and "ohana" (family) for a special event to start a scholarship fund while continuing to rebuild from the devastation of hurricanes Katrina and Rita. Ric said, "When I learned that Whale Tails Tortilla Chips would be served with Deborah's own special homemade Pineapple Salsa I simply could not refuse."
The hunger to create a legacy of goodwill is what motivated these surfers to start Whale Tails Tortilla Chips and mother nature inspired the unique shape. These exciting new chips are seasoned with Hawaiian Alaea sea salt. This salt is unique to the islands and is naturally low in sodium and rich in trace minerals. Gina Neely ended the segment featuring Whale Tails Tortilla Chips by saying "what a delicious way to show you care. We'd all like to be a bit more earth-friendly, and there's no reason it can't start right now. These eco-smart chips are an easy way to get involved and you will make a big difference in the world we all share one whale tail shaped chip at a time."
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