Alauras Software Announces Release a New CRM/SFA Solution for Yellow Page Publishers

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Alauras Software today announced the release of YP CRM+, an enterprise CRM and SFA solution developed specifically for the yellow page industry. The new, secure, web based tool incorporates a wide range of internet based sales force automation tools as well as enhanced CRM functionality. The Alauras CRM+ solution utilizes the latest technology and offers a single point of access for all business information.

Alauras Software announced today the release of Alauras YP CRM+. The new yellow page solution offers wide ranging CRM functionality and adds state-of-the-art sales force automation tools specifically designed for yellow page publishers.

YP CRM+ offers a highly customizable 'customer centric' application that can be quickly and efficiently integrated into virtually any yellow page publishing environment. CRM+ supports both print and electronic media. President, Richard Sloop stated, "We have created a solution to meet wide ranging needs in automating standard business practices within the industry, principally targeting sales needs and customer service functions. Beyond these enhancements, CRM+ can readily integrate or accept a variety of custom modules based on the unique needs of each publisher."

The highly customizable internet based solution requires no software installation and is accessible from internet enabled pc's or handheld devices. CRM+ offers a real time picture of sales or canvass progress, and provides a single reference point for customer service activity. Enabling enhanced communication, CRM+ provides immediate access to all employees through email or IM. Sales proposals can now be customized by client and include multiple scenarios and appropriate sales collateral. New mapping and DSR functionality provides additional efficiencies in managing sales efforts and monitoring territory management.

Alauras Software is a premier provider of media business solutions and custom development with concentration in yellow page publishing. Alauras solutions are compatible across the framework of most existing publishing systems and are in use internationally. Alauras Software prides itself on leveraging the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development -- offering a competitive advantage by career media sales professionals.


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Richard Sloop
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