Hamman Marketing Associates Wins Contract Extension with Business Development Center of Jordan

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Contract extensions allows for continuation od support for Jordanian companies seeking to enter the US market.

Hamman Marketing Associates, an international marketing communications and business development consultancy, was granted a contract extension with Jordan's non-profit Business Development Center (BDC) in Amman. Hamman Marketing Associates provides vital marketing assistance to Jordanian companies seeking to present their products to the U.S. market through HMA's turn-key US Market Entry Program.

Hamman Marketing has built a strong relationship with the BDC in Jordan, as key HMA Associate Judith Halleran combined her experience as former Sr. VP of Global Operations for the International Executive Service Corps (IESC) and her ten plus years as a marketing principal with owner Al Hamman's extensive sales and marketing expertise. Together, these marketing veterans work hand in hand with the BDC's export development Tatweer office and the US Agency for International Development (USAID), which helps fund the center's programs. At the IESC, Halleran designed the Fast Track trade program approach, a featured strategy of the Jordan US Business Partnership program and an integral part of IESC's export trade and competitiveness programming worldwide.

"This extension allows us to build on the success we've seen with many Jordanian companies introducing products to niche markets in the United States," says Hamman. "We're excited to create a positive trade relationship and build on the Free Trade Agreement between the U.S. and Jordan."

The U.S. Market Entry Program is a comprehensive three-phase program for international clients wanting to enter the U.S. market. Phase One comprises of customized market research for the individual companies; in the case of the BDC companies industries include medical products, food, footwear, cosmetics, and building supplies. Phase Two offers a series of one-on-one meetings and strategy sessions with individual company officials in Tatweer's corporate offices in Amman, Jordan. This phase includes creation of a full spectrum of marketing communications materials such as advertisements, sales literature, and press releases, crafted for each company's target audience. The marketing assistance includes U.S. trade show attendance on behalf of the participating companies. Also, a trade mission -- if appropriate -- where US companies and potential trade partners can meet with the Jordanian companies in Amman to facilitate opportunities for both U.S. and Jordanian interests.  Phase Three moves out of the launch period, providing ongoing sales management and support in the U.S. on behalf of the participating companies. 

Hamman Marketing Associates is a sales and marketing consultancy focused on serving the needs of entrepreneurs, domestic or international. The company helps businesses bring new products to market, enter new markets, gain distribution, and build brand awareness within their target market. The consultancy has experience in many industries, including food & beverage, textile, agriculture, medical, banking and building supply industries. Hamman Marketing Associates, established in 1999, provides a robust complement to the basic marketing services of creating advertisements and sales fliers. The company's services extend to corporate ID, public relations (PR), trade show promotion, and even package design.  


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