Chicago, IL (PRWEB) September 8, 2008
The Word of Mouth Marketing Association (WOMMA) today announced that Tony Hsieh, CEO of Zappos.com, will keynote its 2008 Word of Mouth Marketing Summit Nov. 12-14 in Las Vegas. Hsieh is one of more than 50 word of mouth marketing experts slated to speak at the conference, which will closely examine what big brands are doing in the WOM space. Attendees to the Summit will hear directly from the brands and will learn how they measured results, what lessons they learned, and see what the brands plan to do moving forward.
Tony Hsieh originally got involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. Over time, Tony ended up spending more and more time with the company because it was the most fun and the most promising out of all the companies that he was involved with. He eventually joined Zappos full time in 2000. Under Mr. Hsieh's leadership, Zappos has grown gross merchandise sales from $1.6 million in 2000 to $840 million in 2007 by focusing relentlessly on customer service.
Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos, Tony co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invested in internet startups, including Ask Jeeves, Tellme Networks, and of course, Zappos.com. Prior to Venture Frogs, Tony co-founded LinkExchange, an advertising network that was successfully sold to Microsoft for $265 million in 1998.
Tony met Alfred Lin (COO/CFO) in college, when Tony was running a pizza business and Alfred was his #1 customer.
For more information on the Word of Mouth Marketing Summit & Research Symposium, visit http://www.womma.org/summit08.
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 380 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org.