Wanted: Customers with Excellent Credit

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Credit Card Issuers Offering Rewards to "Star" Customers.

If you're one of the millions of people with good credit, now is an excellent time to profit from your credit cards. In these turbulent economic times, card issuers are actively seeking out low-risk customers, such as the 40% or so of cardholders who pay their cards off every month. Issuers are competing for your business, whether you realize it or not. Curtis Arnold shows you how to take advantage of reward and low rate cards with his new book, How You Can Profit From Credit Cards (FT Press).

How You Can Profit From Credit Cards: Using Credit to Improve Your Financial Life and Bottom Line (FT Press), gives consumers of all ages the inside scoop on how to work the credit card system - including identifying which cards will provide the best financial rewards for their lifestyle. Arnold shares his expert knowledge of the system, enabling consumers to potentially add thousands of dollars to their financial bottom line. Arnold is also founder of the award-winning Web site CardRatings.com, providing free information about credit cards since 1998, that helps credit card holders navigate the sometimes confusing credit card landscape. CardRatings.com conducts and hosts the official credit card survey for the NY State Banking Department.

"This is an excellent time for savvy consumers to profit from their credit cards," says Arnold. "As a matter of fact, I can cite myself as a prime example! My wife and I recently got over $1,000 cash back for simply putting our daily purchases on a cash-back card during the previous year. At the same time, I also financed a minivan using 0% credit card offers and hardly paid any finance charges. I love making cards work for me!"

America's Love Affair with Reward Cards
About 85% of U.S. households had at least one reward card last year, and 80% of U.S. households received some type of reward from their cards.. There are many types of "rebate" or "reward" cards to choose from including the popular cash-back, airline and gas cards. Reward cards can be wonderful, but only for those people who pay off their balance in full each and every month and use their credit cards wisely.

The following tips from Curtis E. Arnold explain how to make cash-back, airline and gas reward cards work for you:

1.    Cash-back cards- Never carry a balance and avoid annual fees.
2.    Cash-back cards- Charge everything without blowing your budget.
3.    Cash-back cards- Maximize your rebate based on spending patterns.
4.    Gas cards- Pick a card that gives you the rewards the way you prefer. Usually the gas rebate is given as a monthly credit on your statement, but sometimes a gift card for the vendor is issued.
5.    Gas cards- Some offers come with incredible introductory rebate rates that will decrease in just a few months. Find out when the starting rebate expires and what the new rebate will be.
6.    Gas cards- Most cards have rebate restrictions on gas purchases made at wholesale clubs, grocery stores and discount stores. As always, read the fine print carefully.
7.    Airline cards- Free reward tickets might be taxable if you earned them during business travel and then used them for personal, leisure travel.
8.    Airline cards- Consolidate and consolidate some more- Miles spread out over various airlines, cards and frequent flyer plans will not likely give you the most bang for your buck.
9.    Airline cards- If you won't be able to use all your earned miles, consider getting a cash-back card instead.

How You Can Profit From Credit Cards helps readers with managing credit card rebates, evaluating credit card rates and transfer offers, taking advantage of free perks, choosing the correct credit card for college students, deciding if a credit or debit card is the best bet for your lifestyle, using credit cards to slash debt, mastering advanced card techniques to make and save money, and more.

To view or order a copy of the book visit FTPress.com at (http://www.ftpress.com/store/product.aspx?isbn=0132353776)

If you are interested in receiving a copy of How You Can Profit From Credit Cards or arranging an interview with the author, please contact Laura Czaja at 212-641-6627 or laura.czaja@pearson.com

About the Author

Curtis E. Arnold is founder of U.S. Citizens for Fair Credit Card Terms, Inc. His Web site, CardRatings.com, is the leading source of independent online consumer education about credit cards. It has been regularly featured by national media outlets including The Wall Street Journal, The Today Show (NBC), Good Morning America, The Early Show (CBS), USA Today, PBS, Money and SmartMoney Magazines, MSNBC, NPR, The New York Times, Oprah and Friends and The Washington Post. Arnold is also co-chair of the Arkansas chapter of the Jump$tart Coalition for Financial Literacy, a national non-profit organization that seeks to improve the personal financial literacy of young adults.

About FT Press
FT Press (http://www.ftpress.com), publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. The FT Press brand is built on the concept of signing and publishing the world's best minds on the most relevant topics.

About Pearson Education
Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today's digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. This commitment is demonstrated in the company's investment in innovative print and digital education materials for preK through professional learning, student information systems and learning management systems, teacher development, career certification programs, and testing and assessment products that set the standard for the industry. The company's respected brands include Scott Foresman, Prentice Hall, Addison Wesley, Benjamin Cummings, the Stanford Achievement Test, the Wechsler family of assessments, SuccessNet, MyLabs, PowerSchool, SuccessMaker, and many others. Pearson's comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson's commitment to education for all is supported by the global charitable giving initiatives of the Pearson Foundation. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to http://www.pearson.com.

How You Can Profit From Credit Cards: Using Credit to Improve Your Financial Life and Bottom Line
Curtis E. Arnold
June 2008
250 pps.
ISBN-13: 9780132353779


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