eMarketing Learning Center @ eBizITPA Presents Fundamentals of Successful Search Engine Optimization

Share Article

In today's digital economy, there is perhaps no better way for a company to generate leads than by having their Web site optimized to have a high search engine ranking. When used correctly, search engine optimization (SEO) is an effective, cost-efficient method to drive traffic to a site and in turn, generate leads. Here by popular demand, the eMarketing Learning Center @ eBizITPA's course, Fundamentals of Successful Search Engine Optimization, will take place on September 18, 2008 from 8:30 a.m. to 2 p.m.

In today's digital economy, there is perhaps no better way for a company to generate leads than by having their Web site optimized to have a high search engine ranking. According to the A.C. Nielson Rating Service, over 95 percent of search engine users fail to look beyond the first page of results from a search engine query; therefore, it is of the utmost importance that companies optimize their Web site. When used correctly, search engine optimization (SEO) is an effective, cost-efficient method to drive traffic to a site and in turn, generate leads.

Here by popular demand, the eMarketing Learning Center @ eBizITPA's course, Fundamentals of Successful Search Engine Optimization, will take place on September 18, 2008 from 8:30 a.m. to 2 p.m. with breakfast and lunch included. The half-day course, to be held at the Center for eBusiness and Advanced IT (eBizITPA) Conference Room, 5340 Fryling Road, Suite 201, Erie, Pa., is committed to establishing a basic foundation of SEO to help businesses increase Web site traffic at a minimal cost. Attendees will learn about the search engine process, how to successfully optimize a Web site using keywords and copywriting, how to create and implement an SEO strategy and more. The course can benefit anyone from business executives to marketing professionals, technicians to buyers of online marketing services by introducing SEO skills that can be immediately applied to any business.

"I think it's important that marketers and people involved in the Internet look at [search engine optimization] as part of their overall strategy of marketing," says industry expert and course instructor Neal Rabogliatti.

Rabogliatti is the senior e-strategy consultant for Catalyst Connection in Pittsburgh, Pa. He has over 12 years of Internet development and marketing experience, specializing in developing strategies for SEO and conversion in the B2B and manufacturing sectors. Some of his clients include PPG, Erie Insurance, and the University of Arkansas. Neal lectures nationally on SEO and is a member of the Search Engine Marketing Professional Organization (SEMPO).

This course is being offered at an introductory rate of $299. Space is limited. Registration can be completed online at http://www.ebizitpa.org or by calling (814) 898-6500.

The Center for eBusiness and Advanced Information Technology (eBizITPA), headquartered in Erie, Pa., is a statewide Ben Franklin Technology Development Authority Initiative, designed to help Pennsylvania enterprises understand and use information technology and e-business tools.

# # #

Share article on social media or email:

View article via:

Pdf Print