A lot of companies say to us, 'Blogs seem like a really good way to connect with people, but how do we get it right?'
Milwaukee, WI (PRWEB) September 8, 2008
Primum Marketing Communications is launching three all-inclusive, fully customizable blog package plans, making it easier for companies to engage their target audiences in a two-way conversation online.
"A lot of companies say to us, 'Blogs seem like a really good way to connect with people, but how do we get it right?'" said Colin Hutt, president of Primum, an integrated agency that has launched successful Fortune 500 blogs. "Anyone can go launch a blog in 10 minutes for next to nothing, but there are many considerations to take into account, which we've learned through experience, so we developed package plans to help companies blog efficiently, affordably and effectively."
The introductory Orange Plan, which starts at just $15,000, is designed to familiarize businesses with blogging, including the planning, development, programming and hosting needs of the blog. Developing themes and goals, identifying the right blogger, a social media news release and aligning the messages and design with the company's brand standards are all part of the introductory package.
The mid-range Green Plan includes everything from the introductory package and incorporates media relations, netroots promotion, a three minute video, bi-monthly reporting, online polls, RSS feeds and training.
The comprehensive Blue Plan, which includes everything from the Green Plan, features a year of blog support, enhanced media relations, content brainstorming/review, a contact collection system, blog policy development, a custom summary booklet of the blog's impact and weekly blog visitor reports.
A la carte services for new or existing blogs are also available and include photography, supporting print material, webinars, podcasts, Flash animation and more.
"Sincere blogs with vitality can add to companies' credibility," Hutt said. "Often we encounter blogs that don't have fresh content or new features; nothing is more detrimental to a blog than staleness."
In addition to the blog packages, Primum also recently introduced in-house video production services to give clients access to a wide array of marketing tools under one roof, including advertising, branding, interactive, print, public relations, strategic planning and video.
Milwaukee-based Primum Marketing Communications, founded in 2005, specializes in marketing public relations, advertising, interactive, strategic planning, print, video and branding. For more information on Primum please visit http://www.primumagency.com or call 414.765.2311.
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