ReachForce CEO to Present at Lead Generation 2.0 Event

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Panelist of experts to present on emerging technologies and lead generation.

ReachForce Inc., provider of OnDemand software (SaaS) and data services for targeted lead generation announced today that its CEO, Suaad Sait, will be speaking at the Lead Generation 2.0 Event on September 9, 2008 in New York City.

The panel discussion will focus on emerging technologies in Lead Generation and will be moderated by Brian Hirsch, Managing Director of Greenhill SAVP. Sait will be participating in the discussion alongside executives from AppNexus, Pontiflex and Kayak. These four leading industry experts will discuss:

  •     How the process of lead generation is changing in the enterprise and SMB sectors
  •     What areas entrepreneurs can still address that are not being developed internally or by large marketing services vendors
  •     Why this area is so compelling in an economic slowdown
  •     What lead technologies larger media companies are using

Sait has been the CEO of ReachForce since its inception, October 2005. Sait brings to ReachForce years of experience in B2B Marketing. Sait's insight and direction have been key to ReachForce's consistent triple digit growth and customer satisfaction. Prior to ReachForce, has held multiple executive marketing positions at both public and private emerging companies.

About ReachForce
ReachForce, Inc. is the leading provider of analytics-based targeting software (SaaS) and role-based data solutions that enable B2B companies to laser target their lead generation initiatives at the right person in the right company, every time. By using ReachForce's predictive analytics for targeting the right companies and role based data services for identifying the right buyers, lead generation teams are increasing marketing effectiveness and accelerating sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives -- maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit

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Laura Koether
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