The Cure for Email Overload - OtherInbox Launches at TechCrunch50 Conference

Share Article

New Service Brings Transparency and Accountability to Email Marketing

OtherInbox Screenshot

Most of the messages clogging up our Inboxes are not sent by people - they are automated notifications such as receipts, shipping notices, alerts, newsletters and promotions - and then there are all the social networking notification emails! With more and more email coming in, we need a better way to read them than one at a time.

OtherInbox, a new email service for consumers who get too much email, launched today at TechCrunch50, where they were named one of the 50 top startups in the world. From the TechCrunch50 stage, OtherInbox Founder and CEO, Joshua Baer, introduced the world to the cure for email overload. With its new approach, OtherInbox automatically organizes commercial email so that its easy to find the messages you care about most and ignore the ones you don't have time for. OtherInbox keeps the newsletters, receipts, and social networking notifications out of your work email account so that it only contains important messages from real people. At the same time, it shows you the real reason why you are receiving each message and gives you the power to stop spam once and for all with a powerful new Block button.

"We started OtherInbox to cure the email overload problem. Over time, we receive more email than we can actually read, and so our Inbox just gets bigger and bigger," said Joshua Baer, Founder and CEO of OtherInbox. "Most of the messages clogging up our Inboxes are not sent by people - they are automated notifications such as receipts, shipping notices, alerts, newsletters and promotions - and then there are all the social networking notification emails! With more and more email coming in, we need a better way to read them than one at a time."

Email overload is a growing problem, with several factors contributing heavily to the issue. One factor contributing to the problem is Spam. MXLogic recently reported in its "ThreatForecast" report that spam accounts for 87 percent of all email messages sent. As you buy more things online, you receive more receipts, shipping notices and promotions by email. Every time you give an email address out, you take the chance that they will send you too much or that your email address will be sold to spammers. Jupiter Research also reported that 87 percent of consumer's online time is spent reading their emails, suggesting that email overload is already consuming the vast majority of time that people spend online.

OtherInbox helps you to spend less time reading and managing your email. Instead of having a single email address such as johnsmith23@gmail.com, you get an unlimited number of email addresses at your own domain name such as johnsmith.otherinbox.com. Any address @johnsmith.otherinbox.com goes to OtherInbox, so you can easily assign a different email address to every website. Without having to set up any folders or rules, your email gets organized so that it's easy to jump right to the messages you care about most. Also, if a website starts to send you spam, you can stop it with the powerful new Block button.

OtherInbox was founded in January of 2008 in Austin, TX by Joshua Baer. Baer has an extensive background of entrepreneurship and leadership in email, including authoring the RFC 2369 unsubscribe standard in 1998, advising the Federal Trade Commission on the CAN-SPAM law, founding Austin-based email service provider SKYLIST in 1996 and founding UnsubCentral in 2004.

OtherInbox is currently being made available via a private Beta program. For more information on OtherInbox, or to request access to the private Beta, please visit: http://www.otherinbox.com/ .

About OtherInbox
OtherInbox is an Austin-based start-up founded in January 2008 by serial entrepreneur and email-marketing guru Joshua Baer. OtherInbox is the cure for email overload - it provides consumers with a free email account that automatically organizes newsletters, social networking updates, coupons and receipts from online purchases so that its easy to find the most interesting things and ignore the rest. OtherInbox shows the consumer who is really responsible for sending them spam and gives them a powerful new Block button to stop it once and for all.

About TechCrunch50
Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry's most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by corporate sponsors Google, Microsoft, MySpace, Salesforce, MSN Money, Symantec, Thomson Reuters and Yahoo!, as well as venture capital firms including Sequoia Capital, Mayfield Fund, Clearstone Venture Partners, Charles River Ventures, Founders Fund, Perkins Coie and Fenwick & West.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kevin LaHaise
Visit website