New Organic Self Esteem T-shirts Expand Feel-Good Message to FAMIS and Small Businesses in NYC

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Through sales of their cotton and new organic t-shirts promoting self esteem, is now supporting the New York City school vendor program FAMIS and the City of New York Department of Small Business Services.

Life, Happiness, Love, Prosperity, I'm Worth It

New self-esteem boosting organic t-shirts are helping confidence-building company We’re Worth It support the public school vending program and entrepreneurs in New York as new members of FAMIS and the City of New York Small Business Services.

Originally created to promote self esteem and self worth in today’s society, has stepped up its public service even more by joining community and professional associations like FAMIS and the New York SBS. markets promotional items including their signature cotton and new organic t-shirts that read “I’m Worth It” in addition to conducting a series of seminars encouraging confidence in young, middle aged, and elderly citizens. 100 percent cotton and newly launched 100 percent organic t-shirts are meant to give that needed boost in self esteem and confidence at just the right moment. As well as the slogan "I'm Worth It!", t-shirts come with a variety of sayings, including “Save The World Wash Your Hands I'm Worth It” and “Life, Happiness, Love, Prosperity, I'm Worth It,” and many more to come.

The founders of believe in giving back to society which is why they have also partnered with The Center for Disease Control to which they donate five percent of all t-shirt profits.

About We’re Worth It

The concept behind Eton and Margarette Lacon's business is simple “I'm Worth It,” “You're Worth It,” “We’re Worth It.” The married couple felt that anger and negativity are consuming our society; every time a person listens to the news, they hear accounts of murder on our streets, rising unemployment, rising gas prices, the war, home foreclosures, people wearing negative statements on there bodies thus reinforcing negativity, and all while wearing pain and despair on their faces.

The Lacons started a “We’re Worth It!” movement of self worth and self esteem. While at a trade show, the Lacons met a young lady at their table who purchased an “I’m Worth It!” mug; as she was walking away, the lady said to herself that the mug would help her to get through what she is going through. Unbeknownst to the Lacons, the young lady felt those three words were so simple but yet so powerful that they gave her the strength needed to keep on fighting and win.

Eton and Margarette Lacon conduct seminars on self worth and self esteem for various organizations, including Hour Children, which helps formerly incarcerated mothers re-bond with their children after serving time.

For anyone feeling lonely and like life is not worth living, the answer may just be waking up every morning and having a cup of coffee or tea and seeing those words; or being able to wear an “I’m Worth It” t-shirt under their suit for added strength so that they can be the champion that they were meant to be.

For more information on the We’re Worth It line of cotton and organic t-shirts promoting self esteem and self worth, please visit

Media Contact:
Eton Lacon


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