PR Firm Shakes Up Industry With Transparent Pricing, Allows Companies To Pay Only For PR They Receive

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Dodson Consultants is taking a brave step forward in the world of Public Relations. Its new transparent pricing allows businesses to touch, see and hear exactly where their dollars go. This is the perfect chance for companies, large and small, to re-evaluate their PR investments.

With so many amazing PR firms out there, we decided to differentiate ourselves through our pricing

Every so often, a company rattles its industry's status quo. This year, that company is Dodson Consultants.

Long tagged an unquantifiable variable since their inception, public relations firms the world over have scrapped, bitten and clawed to justify their very existence. Many campaigns have launched products and people into the stratosphere. Untold scores, however, have fizzled during launch, or worse, never gotten off the ground. When that happens, it can be a budgetary nightmare of epic proportions.

Now, Dodson Consultants is about to change all of that by removing the unknown. Dodson Consultants is making its fee structure transparent, while offering quantifiable and quantitative results to its clients. When consumers log on to Dodson Consultants' website (, they will see four plans from which to choose. That's it. It's that simple. Businesses decide what they want and Dodson Consultants does it. No more guesswork. No more wondering. Just real results.

"With so many amazing PR firms out there, we decided to differentiate ourselves through our pricing," says Thomas Dodson, President of Dodson Consultants. "How frustrating it must be for businesses, large and small, to pay for PR and/or advertising month after month, year after year, with no true way to measure their investment. They have to wonder where their money goes. With us, they'll know. They'll see results before they pay us."

Here are the options:

  • Pay for Play - Businesses do not pay a penny until their company, products or people appear in the news. They pay only for the media coverage you get.
  • Startup/Small Biz Service - Dodson Consultants will announce small and startup businesses to the world. Everyone pays the same fee. Nothing hidden. Just one low flat rate.
  • Per Project - Businesses say exactly what they want. Dodson Consultants says how much it will cost.
  • Monthly Retainer - For companies that want to continue business as usual - more comfortable with consultants at their beckon call - we acquiesce. Dodson Consultants will set up month-to-month schedules.

In the most transparent manner a PR firm has ever laid it out, that is who Dodson Consultants is, that is what Dodson Consultants believes and that is what Dodson Consultants does.

Dodson adds, "You wouldn't go buy a car, clothes, a house, etc. that someone says might show up or might work. You buy these things because you can touch them and feel them. You know where your money is going. Public Relations firms should have the same respect for you, your business and your money. We do. That's what sets us apart."

If you are interested in discussing the endless possibilities with Dodson Consultants, log on to or call us at 916.747.0275.

Dodson Consultants
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