Xenna Corporation Reports 42% Sales Growth for Chemical-Free Curlaway® Curl Relaxing Gel

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Xenna Corporation's Curlaway Curl Relaxer, a non-alkaline gel, relaxes hair gradually without the brittleness or breakage that can result from chemical relaxers. Product sales grew 42% in the past year versus year-ago and the company feels that the consumer is now "comfortable" with the product as a safe and effective entry to the retail category.

Xenna Corporation's Curlaway Curl Relaxer, a non-alkaline gel, relaxes hair gradually without the brittleness or breakage that can result from chemical relaxers. Product sales grew 42% in the past year versus year-ago and the company feels that the consumer is now "comfortable" with the product as a safe and effective entry to the retail category.

Xenna CEO Carol J. Buck, says, "Patented Curlaway Gel was formulated with natural plant acids to work on all hair types, and is ideal for African Americans who want looser curls or hair that is easy to style straight without the use of chemical relaxers."

Semi-permanent Curlaway gradually relaxes even tightly-curled hair in a one-step process that requires no neutralization. Comments from users, such as this one, on the product's website (http://www.curlaway.com) report their hair is easier to manage, smoother and softer:

"I can't believe that this is my hair without a relaxer. It has totally and completely transformed my hair. My hair is soft, smooth, detangles with little or no effort…."

Designed for at-home use, Curlaway is applied either as an overnight treatment or daily as a leave-in gel in smaller amounts. Other benefits include eliminating frizz in humid weather, as it moisturizes with grapeseed oil, conditions with Vitamin B-5 (Panthenol) and softens with MSM.

Buck adds, "Many like the fact that the straightening effect is reversible -- to go back to your natural curl, simply wait 6 to10 weeks and the Curlaway effect will wear off."

Additional benefits of Curlaway make it very versatile in combination with other hair products. For example, Curlaway can be applied over a perm/old relaxer to refresh it. Curlaway allows users to have both relaxed and colored or highlighted hair.

While gradual, Curlaway Gel relaxes new growth so chemical relaxers do not have to be applied to roots every 9-10 weeks, risking breakage if misapplied.

According to Buck, "Curlaway is truly revolutionary because of its lower pH and gentle method of relaxing curl. It's even safe enough to be used directly on most chemically-relaxed hair and on children's hair. Although it takes a longer time to reduce your curl, doing it gradually avoids breakage and adds softness, shine and manageability."

Before and after photos, retail locations and other information, can be viewed at http://www.xenna.com .

Curlaway can be purchased at select Walgreens stores in most major cities, including Boston, Philadelphia, Detroit, Houston, Dallas, Memphis, Kansas City and New Orleans. For a complete listing, go to http://www.curlaway.com/product_curlaway/walgreens.html . Curlaway can also be purchased online at http://www.xenna.com and http://www.walgreens.com .

The product comes with an unconditionally money-back guarantee from Xenna Corporation.

Xenna Corporation is a privately-held, woman-owned company which develops and distributes personal care products for skin, hair and nails. For more information on all Xenna products, click on http://www.xenna.com. View the company's press page at http://www.xenna.com/info_pressreleases.html
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Carol J. Buck

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