Skweezer Sees Rapid Growth in Mobile Search Traffic

Share Article

Mobile search traffic on Skweezer has increased by half over the last five-month period.

Skweezer, Inc. today announced that Web searches on its Skweezer portal (http://www.skweezer.com), which optimizes Web content for mobile devices, has increased 52% since the beginning of Q2 2008.

The Skweezer portal allows visitors to enter either a Web address or search terms into the Skweezer Home page and then loads either the search results or the target Web page, which is reformatted for the mobile environment. While Web browsing traffic has grown consistently over the same period, users accessing Skweezer's search platform has climbed dramatically since mid-April.

Skweezer's search traffic comes from a diverse group of carriers, most of which are based in the United States. Customers from AT&T and Verizon generated the most mobile search requests from Q2 2008 to the present. Alltel and T-Mobile customers provided less search traffic than the top two referrers, however their search traffic on Skweezer grew that fastest over the same time period, up 45% and 39% respectively.

"Many carriers don't offer a Web search feature that meets their customers' needs, which creates a huge opportunity for companies like Skweezer," said Skweezer, Inc. president Mark Sieve. "Skweezer monetizes its mobile search with sponsored listings and CPC ads, so we see this as a double-win in terms of increasing both revenue and customer base."

A recent poll of Skweezer users focusing on mobile search found the following:

  • 84% of users surveyed claimed to use mobile search on a daily basis
  • 79% of the participants believed that being able to search the Web on a mobile device as "Very Important"
  • 72% of users preferred to use Skweezer as their primary mobile search service because of the integrated content mobilization technology
  • 69% of users surveyed complained that their "wireless carrier does not offer an adequate search platform"

Over 1,100 Skweezer users participated in the Mobile Search Survey, which was run between July 7 and July 31, 2008.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting http://www.skweezer.com, then use the portal as a "wireless gateway" to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate.

Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a "private label" solution for wireless carriers, search engines, and content providers.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users' expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer's optimization technology that automatically mobilizes site content for mobile visitors. Skweezer's scalable, time-tested "carrier grade" content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer site: http://www.skweezer.com
Skweezer company site: http://company.skweezer.com
Skweezer blog: http://blog.skweezer.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Monica Sato
Visit website