It's not about cutting marketing budgets, it's about making sure the campaign is reaching the right people for the right cost.
London, HA (PRWEB) September 10, 2008
Companies can boost their Google Adwords traffic by 80 per cent for just 30 per cent of their normal spend, one of the UK's leading internet marketing experts has proved.
Damon Segal, managing director of brand agency AGI, says most businesses just scratch the surface with their internet campaigns.
To make his point that Google Adwords is not just about bidding the highest price, Segal reworked a campaign that had been run for Avanta Managed Offices Ltd, a fast-growing international serviced office company.
Now they're growing even faster - because Segal has increased the traffic to their website via adwords by 80 per cent in a week. And he has cut the cost of their campaign to 30 per cent of what they used to spend.
Avanta's Marketing Manager says: "Damon has always cast his eye over our internet marketing and felt that our adwords campaign could work harder."
"After just a week we can see why. We have now have a more targeted campaign that has resulted in an 80 per cent increase in traffic for just 30 per cent of the cost.
"The bottom line for us is that we've seen a 60 per cent increase in inquiries about our services.
"After spending a day with Damon on his pay per click workshop 'Google Adwords - Click, Click, Buy' we're now going to run this campaign in-house, with AGI taking an occasional look to make sure we are getting the best results. This alone will save us a significant amount in management fees."
Segal has been working on the Google Adwords system since its inception in 2003. He says: "There really is so much you can do with Google Pay Per Click but I find most campaigns barely scratch the surface.
"Everyone at AGI is very pleased with the Avanta result because it proves that a more strategic approach when setting up a campaign will produce hugely better results.
"In this economic downturn we understand how important every penny is to even the largest companies, so we take a very targeted approach to make sure marketing budgets are spent carefully - resulting in a maximum return.
"It's not about cutting marketing budgets, it's about making sure the campaign is reaching the right people for the right cost."
For additional information on internet marketing, contact Damon Segal or visit his blog on SEO Services and Internet Marketing
About Action Graphic International Ltd (AGI):
AGI is a full service brand agency with Damon Segal personally specialising in internet marketing. He is on the advisory council for Global Marketing Network, a fast growing competitor to the Chartered Institute of Marketing. Damon is also a fresh face on the professional speaker circuit and after nearly 15 years working on internet marketing enjoys sharing his knowledge on how to be successful online. To contact Damon directly email Damon@agi.co.uk or look at his personal website Damon Segal - Internet Marketing Specialist
AGI, Kingsbridge House, Pinner, HA5 5LX
020 8385 5050
Avanta Managed Offices Ltd
1 Hammersmith Grove
London W6 0NB
020 3008 6000