Advertising Industry: A Global Outlook
San Jose, CA (PRWEB) September 9, 2008
Advertising is a key component of the overall communications services industry serving as a conduit between consumers and producers by offering vital information that helps make spending decisions. Advertising industry is broadly classified into traditional media comprising of ad spending through newspapers, magazines, outdoor, cinema, radio, and television and new media including emerging avenues such as online advertising and interactive television. Advertising industry experiences a cyclical boom pattern in sync with ephemeral events such as elections and sports. Improvements in technology have led to increased sophistication of traditional media and growing proliferation of new media. Asia, offers excellent possibilities for large-scale growth in advertising market, particularly in China and India, where the economies are expected to improve as standards of living are raised and businesses grow.
Despite market maturity, traditional media such as print and TV continue to retain strong foothold due to their wider reach and established consumer base. A number of home-shopping channels have entered the fray since the emergence of television as a powerful medium to merchandise. Home-shopping channels try to top popularity polls by delivering sophisticated products and informative content to viewers. Television channels strive to entice viewers by making programs their more entertaining and roping in celebrities to generate product sales.
Internet or online based advertising is one of the fastest growing advertising media influencing mostly younger and computer savvy consumers. Success of an online advertisement is measured by the number of times people link to the website through the advertisement ("click-through"). Online Advertising market is experiencing growth based on large Internet audiences, increase in access for both media websites and e-commerce. Most popular online ad types are banners, ads based on video streaming and two/ three-dimensional brand ads. Paid search services would drive up online search and display advertising market in the world.
Outdoor advertising provides good potential for growth as people, especially rich and young, are increasingly spending their times outdoors. Strong economic growth, healthy business environment with customer groups, firms' enthusiasm to expand markets, demographic changes are key factors influencing growth in Outdoor Advertising market. Mobile advertisement is steadily gaining popularity in the world fueled by technological developments and growing usage of mobile phones. Currently, the mobile advertising media is quite nascent and the sector would grow with high rate over the coming years. The attractiveness of mobile advertisement in terms of reaching the target audience would drive the sector's growth.
The report, titled "Advertising Industry: A Global Outlook", provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and outlook, which offer unbiased opinions on the industry's future performance. Purposed to offer an introductory prelude, the regional markets briefly abstracted, and summarized include the US, Canada, and Japan, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 2,111 companies worldwide.
For more details about this research report, please visit http://www.strategyr.com/Advertising_Industry_Market_Report.asp.
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