M-Theory Solutions Partners With Alterian to Deliver Integrated Marketing Platform to Mid-Market Organizations

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Partnership provides industry leading database marketing, analytics tools and email services specifically designed for on-premise closed-loop direct marketing.

We decided to partner with Alterian because of its strong foundation in data analytics, allowing marketers to gain actionable insight into their customers and realize the highest value out of their marketing programs and campaigns

Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced its partnership with M-Theory Solutions, a system integrator that specializes in the design and delivery of database marketing solutions which enable marketing organizations to manage and optimize multi-channel customer interactions, increasing their return on marketing investment through improved targeting and response, as well as decreased cost of marketing operations.

Top technical and marketing consultants at M-Theory Solutions have been successfully delivering world-class marketing automation solutions to Fortune 500 companies for many years. They recognized the need and opportunity to bring their experience along with Alterian's powerful marketing tools to provide sophisticated marketing capabilities to a new market. Recently, the company has aligned its data driven services along with its strategic vision for delivering end-to-end marketing and technology solutions for mid-market enterprises. To this end, M-Theory Solutions is partnering with Alterian to provide mid-size companies with an industry leading on-premise version of the Alterian Integrated Marketing Platform.

Through this move, both B2C and B2B companies will have unprecedented ability to develop, manage and automate customer acquisition, nurturance, growth and loyalty retention programs in-house. Clients will benefit through leveraging the experience of M-Theory Solutions along with the advanced functionality of the Alterian Integrated Marketing Platform. M-Theory will enhance the raw capability of Alterian's application through optionally providing data cleansing, demographic and geocode enrichment, as well as targeted prospect lists.

M-Theory Solutions selected the Alterian Integrated Marketing Platform because it provides great client value, offering an intuitive user interface with a high performing and flexible data repository which can easily incorporate existing customer profile and transaction information for marketing specific purposes. M-Theory Solutions will offer a variety of Alterian's marketing applications to share data, business rules and assets, empowering marketers to plan, create, execute and report across customer touch-points throughout an organization. M-Theory Solutions will deliver Alterian's platform to clients with a fast time to market and product cost value proposition that was previously unattainable to many mid-size companies.

"We decided to partner with Alterian because of its strong foundation in data analytics, allowing marketers to gain actionable insight into their customers and realize the highest value out of their marketing programs and campaigns," said Kip Wolin, Managing Partner, M-Theory. "In the past, mid-market companies have had to compromise on product capabilities due to cost. This partnership allows our companies to provide the mid-market with outstanding value, marketing solutions and a rapid return on investment."

"Alterian is excited to welcome our newest partner, M-Theory Solutions, to our expanding roster of system integrator partners, - a critical aspect of expanding Alterian's global footprint," said David Eldridge, Chief Executive Officer, Alterian. "The combination of M-Theory's reputation and intimate knowledge of marketers' needs within mid-market organizations and Alterian's industry-leading products made for marketers by marketers will be a powerful force within the marketing industry --- one that will drive transformational change."

About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian's industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian's analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit http://www.alterian.com

About M-Theory Solutions
M-Theory Solutions provides data, marketing and technology consulting services for organizations seeking to improve their direct marketing capabilities and customer interactions. M-Theory Solutions helps clients to access and better utilize information to continually improve marketing practices in an efficient and measurable manner.

M-Theory Solutions' consultants possess deep marketing, analytical and technical expertise. Our consultants have successfully implemented all aspects of marketing automation solutions for retail, travel, hospitality, entertainment, financial services, automotive, high tech and telecommunications organizations. Our data-centric approach ensures marketing results lead to the most immediate success while providing flexibility for achieving an organization's long-term vision and goals. We've helped clients improve campaign response rates, increase efficiency, reduce attrition; marketing costs, time-to-market with positive impacts on our clients' bottom line.

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Adrienne McGarr

Malti Shukla
Alterian
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