Cell Phone Use at TIFF Increase Pizza Ratings

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Pizza Nova will be the first pizza chain in Canada to measure customer satisfaction of their pizza through text messages sent by their customers. The productive fusion between traditional foods and today's SMS technology begins at the Toronto International Film Festival.

Pizza Nova will be the first in Canada to launch a text messaging enabled campaign to measure customer satisfaction of their pizza at the Toronto International Film Festival (TIFF). As a key sponsor of TIFF, Pizza Nova will have its Street Patrol taste testing team out in full force giving out new pizza slices to taste and rate on their cell phones.

"We feel that this is the best way for us to get real-time feedback from our customers and aligns well with our continued efforts to bring top notch service levels to our ongoing sponsorship of TIFF and its patrons" said Stephanie Angelone, Director of Marketing for Pizza Nova.

By using their own cellular phone, customers can text in the flavor of their pizza and include an approval rating that ranges from 'absolutely like' to 'don't like'. As an additional value add, the marketing technology behind text-enabled service will also alert Pizza Nova customers of pizza sales at their local store locations in the coming months.

Mobile text messaging is a tool to help businesses interact with their cellular savvy customers and evolve their communication methods to reflect the new market lifestyle. "Pizza Nova has demonstrated a long tradition of innovation and this is one further example of their commitment to using technology to enhance the experience for their customers" said Marcus Anderson, President of Broadplay Inc. the Mobile Marketing Agency of Record for Pizza Nova. "We are proud to be their partner in delivering cutting edge solutions such as this".

About Pizza Nova
Founded in 1963, Toronto-based Pizza Nova is a family-operated business with over 100 locations in Southern Ontario. Specializing in fresh toppings, Pizza Nova serves over 4 million pizzas annually, and offers a wide range of menu items including salads, lasagna, panzerotti, toasted sandwiches, chicken wings and baby back ribs. Pizza Nova locations offer delivery, pickup and some sit-down service. Visit http://www.pizzanova.com

About Broadplay
Founded in 2002, with its head office in Toronto Canada, Broadplay is a mobile marketing company that enhances consumer relationships with its corporate clients through its innovative line-up of mobile marketing solutions using its proprietary Mobile Advertising Platform (MAP) technology. For more information, visit http://www.broadplay.com/Solutions_Mobile.aspx.


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Alda Lo
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