No matter what their décor, the EcoComfort by La-Z-Boy line will look great and help customers feel great, too.
Monroe, MI (PRWEB) September 10, 2008
La-Z-Boy, the nation's largest manufacturer of upholstered furniture_title_La-Z-Boy, is bringing eco-friendly comfort to the masses with EcoComfort™ by La-Z-Boy. For customers who are concerned about how their purchases affect the global environment, La-Z-Boy offers a wide selection of furniture with a soy-based foam cushion option and several eco-friendly fabrics.
"Many customers want to make environmentally friendly choices when the purchase furniture, but don't want to sacrifice quality or comfort to do so. EcoComfort by La-Z-Boy is a step in providing customers with furniture options that comfort both body and mind," said Doug Collier, chief marketing officer for La-Z-Boy.
EcoComfort by La-Z-Boy will debut by offering soy-based foam cushions as an option on several existing frames, including the "Larson" full motion sofa group, the "Talbot" stationary group and the "Carlyle" contemporary recliner. Soy-based foam is made from soybeans, a renewable resource, leaving a smaller environmental footprint.
La-Z-Boy also is introducing 22 eco-friendly fabrics in a wide variety of prints, solids, cottons and even eco-suedes that are all gentle to the touch and offer supreme comfort. Some of the most environmentally-friendly fabrics available today, EcoComfort by La-Z-Boy fabrics have been certified by OEKO-TEX, the world's definitive ecological certification process, ensuring a more environmentally-friendly material for consumers' homes. For example, five eco-suede fabrics utilize recycled plastic bottles in their production, reducing waste and pollution. The fabrics will be available on the entire line of La-Z-Boy products.
"We've selected a range of product styles and fabrics to make eco-friendly options available to all customers," said Paula Hoyas, vice president of merchandising for La-Z-Boy. "No matter what their décor, the EcoComfort by La-Z-Boy line will look great and help customers feel great, too."
EcoComfort by La-Z-Boy will arrive in stores by summer 2008 and will be available through La-Z-Boy Furniture Galleries™, La-Z-Boy Comfort Studio(SM) dealers and anywhere genuine La-Z-Boy™ furniture is sold. Customers can visit http://www.lazboy.com to find the
La-Z-Boy dealer nearest them.
Headquartered in Monroe, Mich., La-Z-Boy is North America's largest manufacturer of upholstered furniture and the world's leading producer of reclining chairs. The company manufactures a full line of products for the living room and family room, including the company's world-famous recliners, reclining sofas and loveseats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the nation's largest furniture manufacturers and marketers. Comfort. It's what we do.™