Free Webcast to Address Pharmaceutical Serialization and e-Pedigree Challenges

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This September 30 event will feature several experts, including California Board of Pharmacy's Virginia Herold and P&G's Shawn Grubb, plus a chance for Q&A.

Serialization and e-Pedigree: Improving Patient Safety, Product Integrity and Supply Chain Security Through Enriched Business Processes.

As drug counterfeiting increasingly impacts product and patient safety, government and regulatory agencies---particularly in the state of California---are mandating more stringent anti-counterfeiting measures rooted in electronic pedigree and product serialization. Pharmaceutical companies are dramatically changing their supply chain strategies to meet these requirements, and to ensure supply chain security, patient safety and product integrity.

Savvy drug manufacturers are also seizing upon e-pedigree and serialization as an opportunity to realize supply chain efficiencies and enhance business processes. Those who can combine their serialization and e-pedigree efforts and master the implementation challenges of both stand to reap significant benefits, in spite of a shifting regulatory landscape.

On September 30, pharmaceutical manufacturing professionals can learn how to better address these critical issues by attending a one-hour webcast, "Serialization and e-Pedigree: Improving Patient Safety, Product Integrity and Supply Chain Security Through Enriched Business Processes." The webcast, sponsored by SAP, features several leading experts on serialization and e-pedigree:

  • Virginia Herold, Executive Director, California Board of Pharmacy
  • Agnes Shanley, Editor in Chief, Pharmaceutical Manufacturing Magazine
  • Stephen Cloughley, Senior Director, RFID Strategy, SAP
  • Shawn Grubb, Global SAP Business Owner, Procter & Gamble Pharmaceuticals

Ms. Herold, a driving force behind California's initiatives, will discuss the current legislative efforts surrounding e-pedigree and serialization there, and lend clarity to what many see as an extremely confusing regulatory environment. Ms. Shanley will speak to the multiple challenges facing manufacturers who wish to comply with changing regulations, while Mr. Cloughley and Mr. Grubb will shed light on how manufacturers may leverage their serialization and e-pedigree efforts to optimize business processes.

The webcast, free to those who register, takes place on September 30 at 2:00 p.m. EDT in the United States (11:00 a.m. PDT). For more information and to register, participants may go to


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