Eduventures Study Examines Donor Stewardship Practices at Liberal Arts Colleges

Share Article

Effective Stewardship Programs and Practices at Liberal Arts Institutions, a new research report from Eduventures, Inc., provides an in-depth look at effective donor stewardship practices at liberal arts colleges, including creative approaches for recognizing donors making non-traditional or principal gifts ($1 million or more). Issues explored in the report will be discussed during a Roundtable Web conference on September 26, 2008, at 2:00 P.M. ET.

Effective Stewardship Programs and Practices at Liberal Arts Institutions, a new research report from Eduventures, Inc., provides an in-depth look at effective donor stewardship practices at liberal arts colleges, including creative approaches for recognizing donors making non-traditional or principal gifts ($1 million or more). Issues explored in the report will be discussed during a Roundtable Web conference on September 26, 2008, at 2:00 P.M. ET.

The report, which is largely based on case study interviews with directors responsible for stewardship at six liberal arts colleges, explores ways in which these institutions are investing in resources and staff for donor relations departments and stewardship operations. In addition, it offers recommendations for improving stewardship programs.

"Effective stewardship practices play an important role in retaining donors," said Marybeth Howard, Senior Member Advisor at Eduventures. "This report and the upcoming Roundtable offer liberal arts institutions an opportunity to learn about innovative practices now being used by their peers to build and maintain successful donor relationships."

Key findings of the report include the following:

  • Although institutions implement several standard stewardship activities for donors who give particular gift types at certain levels, special or innovative stewardship programs are often created for donors making principal gifts. These activities go above and beyond standard stewardship programs; examples include meeting donors, offering special or private access to institution leadership, and providing custom reports that speak to the impact and vision of a donor's philanthropy.
  • Student involvement in writing thank you letters to scholarship donors is considered a best practice. In addition, faculty involvement in preparing endowed chair reports and presidential involvement in various activities (e.g., attending ceremonies, receptions and luncheons, writing or signing letters to donors, and hosting events) deepens the message about the impact and value of philanthropy.
  • Institutions have begun incorporating technology into stewardship activities (e.g., sending photo books to donors has become a common practice); however, the majority of participants in the study would like to work toward greater use of technology in the future.

These and other findings will be the subject of a Roundtable Web conference, open to all liberal arts institutions and their development staff members, that will take place September 26, 2008, at 2:00 P.M. ET. Registration for the online event is required and is limited to those institutions classified as liberal arts colleges and universities. For more information, visit http://www.eduventures.com.

About Eduventures, Inc.
Eduventures is the industry leader in shared-cost, data-driven research and consulting for higher education. Eduventures is dedicated to helping colleges and universities become more efficient and successful institutions. More than 300 higher education institutions participate in one or more of Eduventures' eight Learning Collaboratives: Academic Leadership, Continuing and Professional Education, Development, Enrollment Management, Online Higher Education, Schools of Education, Student Affairs, and Summer Sessions. Membership benefits include Collaborative Research Reports on current trends and issues, Custom Analysis, and Implementation Support, including opportunities to network with fellow professionals. Additionally, Eduventures provides consulting and management services to colleges and universities, drawing upon market research, data analysis, and best practices developed through the company's Learning Collaboratives. More about Eduventures can be found at http://www.eduventures.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kelsey Ill
Visit website