New Technology Grows Automotive Retail in Russia

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Mudd Advertising releases new technologies that revolutionize customer communication

Professional Dealers Conference in Russia

NADA was pleased to be invited by the Russian Dealer Association to participate in their first Dealer Congress. It was valuable for NADA to better understand the Russian market and participate in various roundtables with other American participants like Mudd Advertising.

Mudd Advertising is going global to launch an online marketing tool that helps dealers captivate audience through the World Wide Web.

The Russian Automotive Dealers Professional Conference in Moscow, was the site for the international launch of their premier advertising tool for the automotive retail industry, MuddTV. MuddTV allows car dealers to communicate to consumers in a Web-based environment never done before at the automotive retail level. This exciting new platform empowers automotive dealers to reach consumers using the engaging medium of video, while providing relevant dealer content and current retail messaging. Consumers will be able to interact with the dealership on virtual levels, through 'channels' devoted to every aspect of the dealership experience, from financing, to service and testimonials.

President of Mudd Advertising, Rob Mudd, had the honor of presenting this to the first ever Russia Automotive Dealers Professional Conference held in Moscow on August 27th. There, he presented MuddTV and other web based technologies to Russia's dealer groups.

AvtoMir, the largest dealer group in Russia, is excited about these new advertising innovations and the nearly thirty years of expertise that Mudd Advertising brings to the Russian auto market. AvtoMir yielded retail sales of over 87 thousand vehicles in 2007 and is forecasting over 100,000 units in 2008.

Russia is part of BRIC (Brazil, Russia, India, China), those countries being grouped as the emerging economic leaders of the future. The Russian market is one of the fastest growing markets in the world and the largest in Europe, having just surpassed Germany in July 2008 and predicted to be the third largest in the world by 2012.

The international presence of Russia, combined with meetings in the Brazil market makes for high optimism for Rob Mudd, President of Mudd Advertising. "I had an epiphany about the future which struck me the moment I got off the plane in Moscow. I am thrilled about our new partnerships in Russia and our clients in the U.S. automotive industry who are embracing change and this new paradigm shift of the Internet going from the world's greatest search tool, to the world's greatest retail tool. These kinds of technologies represent the new-wave of automotive advertising. Times are changing and advertising needs to be in sync with these changes. MuddTV is a direct answer to that call from the new generation."

Albert Gallegos, director of international affairs for the National Automobile Dealers Association (NADA) says, "NADA was pleased to be invited by the Russian Dealer Association to participate in their first Dealer Congress. It was valuable for NADA to better understand the Russian market and participate in various roundtables with other American participants like Mudd Advertising."

To have a one on one interview with ad agency president Rob Mudd, please contact Brent Matthias at 800-367-6833. Times slots are limited.

Rob Mudd - President, Agency Division
800.367.6833

About Mudd Advertising
Founded in 1981, Mudd Advertising is the nation's largest family owned and operated automotive advertising and marketing agency. Mudd Advertising works with nearly 3000 clients in all 50 states and internationally around the world, and delivers results through strategic planning, creative advertising, and integrated marketing. Headquartered in Cedar Falls, Iowa, with offices in downtown Chicago, Los Angeles, and Nashville, Mudd Advertising employs nearly 200 talented individuals nationwide. Mudd Advertising has risen to become one of the country's largest direct mail companies, and boasts a state-of-the-art production studio with the capabilities to provide a full range of marketing services including advertising, database management, direct marketing, production, Internet, public relations, training and consulting. http://www.mudd.com. We love it when you succeed.

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Brent Matthias
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