Dirty Pets + Clean Homes = Winner! Eureka® Asks Pet Owners for Cleaning Tips for a Chance to Win a New Boss® 4D Pet Fresh™ Vacuum

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Eureka®, maker of the Pet Lover line of vacuums, wants to hear about America's messy, smelly, dirty, hairy pets - and how their owners keep a clean home despite their best furry pal! Consumers can log on to http://www.aCleanPetHome.com to submit a cleaning tip and photo of their pet for a chance to be featured on the site and win a weekly prize. Each weekly winner will receive the Eureka Boss 4D® Pet Fresh™ vacuum, an innovative, pet-friendly vacuum that fights both pet hair and odors, while you vacuum.

Consumers can log on to www.aCleanPetHome.com to submit a cleaning tip and photo of their pet for a chance to be featured on the site and win a weekly prize.

To celebrate the launch of this new vacuum and our new Pet Lover line, we're asking pet owners to share photos of their furry friends and their pet cleaning tips with us.

Eureka®, maker of the Pet Lover line of vacuums, wants to hear about America's messy, smelly, dirty, hairy pets - and how their owners keep a clean home despite their best furry pal!

Consumers can log on to http://www.aCleanPetHome.com to submit a cleaning tip and photo of their pet for a chance to be featured on the site and win a weekly prize. Each weekly winner will receive the Eureka Boss 4D® Pet Fresh™ vacuum, an innovative, pet-friendly vacuum that fights both pet hair and odors, while you vacuum.

"Eureka has listened to pet owners and developed the Boss 4D Pet Fresh vacuum with features that gently but thoroughly remove stubborn pet hair and odor from the entire home," said Jackie Cooper, director of marketing and communications for Eureka. "To celebrate the launch of this new vacuum and our new Pet Lover line, we're asking pet owners to share photos of their furry friends and their pet cleaning tips with us."

Eureka's Boss 4D Pet Fresh is created especially for pet owners. The safe and natural power of ARM & HAMMER® baking soda is integrated into the vacuum's Pet Fresh filter - a technology offering two times the odor-fighting strength of the baking soda - to completely eliminate odors, not just mask them. The Pet Power Paw™ power brush, integrated on the vacuum, has small plastic teeth with a rubber strip to grab hair embedded into furniture and stair risers, without harming delicate surfaces. The vacuum also has a sealed HEPA filtration system to help remove pet dander and allergens for a cleaner home.

My Messy, Smelly, Dirty, Hairy, Best Friend contest winners will be featured weekly on http://www.acleanpethome.com through October 17.

Boss 4D Pet Fresh is available at Walmart and on http://www.walmart.com. For additional information, consumers can visit http://www.eureka.com or call 1-877-270-9289.

The full ARM & HAMMER vacuum accessory line is distributed by Electrolux Home Care Products, Inc., the producer of leading floor care brands Eureka and Electrolux, in cooperation with Church & Dwight Co., Inc., owner of the ARM & HAMMER brand.

For additional information about the new Pet Lover line or ARM & HAMMER consumers can visit http://www.eureka.com or call 1-877-270-9289.

The ARM & HAMMER and Pet Fresh names are trademarks of Church & Dwight Co., Inc.

About Electrolux Home Care Products, Inc.
Electrolux Home Care Products, Inc. (EHCP) leverages consumer driven insight to manufacture and market innovative floor care products under its well-known Eureka and Electrolux consumer brands. The company also sells high-quality commercial products under its Sanitaire brand name and central vacuums made by its Electrolux Central Vacuum Systems division (formerly known as Beam Industries). EHCP is based in Bloomington, Ill., and is a part of The Electrolux Group. Visit electroluxusa.com,eureka.com, sanitairevac.com or beamvac.com for more information.

About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products under the Arm & Hammer trademark and other well-known brand names.

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Alison Hamer
Eureka
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Samantha Frost
Eureka
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