KXEN Announces the Release of KXEN V5.0 Analytic Data Management at the Gartner Customer Relationship Management Summit

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KXEN V5.0 Analytic Data Management accelerates high-volume, mission-critical analytics for high-performance companies. KXEN, the global provider of automated data mining technology, today announced the immediate availability of KXEN V5.0 Analytic Data Management from the Gartner Customer Relationship Management Summit. Analytic Data Management provides powerful tools for creating and managing Analytic Data Sets that support large-scale, mission-critical data-mining efforts.

With KXEN Analytic Framework Version 5.0, companies can take advantage of the wealth of information across the enterprise to increase the effectiveness of their analytics.

KXEN, the global provider of automated data mining technology, today announced the immediate availability of KXEN V5.0 Analytic Data Management from the Gartner Customer Relationship Management Summit. Analytic Data Management provides powerful tools for creating and managing Analytic Data Sets that support large-scale, mission-critical data-mining efforts.

Addressing the need to create, reuse and evolve Analytic Data Sets (ADS) over time, KXEN V5.0 Analytic Data Management provides easy-to use tools to create ADS from multiple data sources, manipulate large numbers of variables with a few clicks and track the evolution of the ADS over time. Companies that struggle with the low productivity afforded by first generation data mining workbenches can now easily support large-scale analysis "factories" in which thousands of business questions are easily addressed.

"With data mining tools from traditional vendors, the user is limited in practical terms to a few dozen predictive variables. Using clicks, not code, KXEN's next generation Analytic Data Management not only automates the process of creating Analytic Data Sets, it eliminates the need to limit the scope of the data used for analysis." said KXEN's founder and CEO Roger Haddad. "With KXEN Analytic Framework Version 5.0, companies can take advantage of the wealth of information across the enterprise to increase the effectiveness of their analytics."

Leading companies adopt KXEN V5.0 Analytic Data Management
"In order to compete effectively, we at ICOM realized that we needed to do more predictive analysis and it needed to be done faster" said Sharif Elhilali, of ICOM Information & Communications L.P. "To support large-scale analysis across a number of strategic business questions, it is important for us to be able to manage significant numbers of

Analytic Data Sets that come from many sources of data. KXEN V5.0 Analytic Data Management is exactly the functionality we need to manage that process."

About the Gartner Customer Relationship Management Summit:
The Gartner Customer Relationship Management Summit offers the latest actionable insights and best practices in all areas of CRM - from business strategy to software implementation, from change management to metrics. The Gartner CRM Summit hits the critical spot between strategic planning and tactical advice for IT organizations as they look to grow their customer base, cross-sell to existing customers, segment and retain their most valuable customers and service them more efficiently. Additional information is available at http://www.gartner.com/us/crm.

About KXEN:
KXEN The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting http://www.kxen.com

Contact:
Michele Moussavi
KXEN - North America
Office Phone: 415. 904.4165
Cell Phone: 415.810.1440
Email: michele.moussavi @ kxen.com

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Michele Moussavi
KXEN
415-904-4165
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