Fluid and WebCollage Partner to Extend Manufacturers' Brands Online

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WebCollage to syndicate Fluid's rich product content across its powerful online retail network.

We're excited to offer WebCollage's syndication platform to extend our customers' brands into the websites of today's most highly coveted online retailers

WebCollage, a leading content exchange for manufacturers and their business partners, today announced a partnership with Fluid, an innovative online retail solutions company that drives conversion and brand loyalty. Through this agreement, WebCollage will syndicate Fluid Retail's brand content through WebCollage's powerful network of leading e-commerce retailers to drive brand consistency across the Web, enable collaboration on joint marketing and sales endeavors, and engage customers. WebCollage's platform will allow Fluid Retail to be leveraged by WebCollage's vast network of retailers.

Fluid provides the Fluid Retail interactive merchandising software, custom design and development and strategic consulting to retailers and branded manufacturers, helping customers use their online presence as a competitive advantage to increase both online and offline sales and brand loyalty. In addition, Fluid offers a blend of e-commerce expertise, enterprise-class engineering, award-winning creatives and best-of-breed software to every engagement -- delivering solutions that are differentiated yet reliable, scalable, and extensible.

"We're excited to offer WebCollage's syndication platform to extend our customers' brands into the websites of today's most highly coveted online retailers," said Cassandra Girard, Director of Business Development at Fluid. "WebCollage is the perfect partner for us to help both manage and deliver our customers' product content to a widespread audience in a timely manner."

WebCollage's deep understanding of B2B and B2C markets inspired the creation of its syndication platform which gives brand marketers direct control of their online presence by allowing them to syndicate rich media and valuable product marketing information to thousands of partners with scale and efficiency. The WebCollage network strengthens the consistency and power of a company's online brand, while also enhancing customer engagement and increasing sales throughout the purchasing cycle.

"Syndicating Fluid Retail's functionality through our platform allows us to provide our powerful network of retailers with more engaging product content for their websites," said Jed Alpert, VP of WebCollage. "Fluid has helped many brands develop unique and compelling brand collateral and through this new partnership, WebCollage will place these brands in front of numerous potential consumers."

About WebCollage
From search to buy, WebCollage helps brand marketers engage consumers across the Web. WebCollage's syndication platform optimizes marketing content and provides consumers with a consistent, engaging online brand experience that increases sales and establishes brand continuity. WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online.

About Fluid, Inc.
Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Chef's Catalog, JanSport, Design Within Reach and The North Face, among others. More information about Fluid is available at http://www.fluid.com. More information on Fluid Retail is available at http://www.fluid.com/products.


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Leo Tignini
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