The new Peninsula website celebrates the brand and personality of this exclusive hotel chain through a combination of smooth interactive design and the use of beautiful imagery. It provides the visitor with a compelling sample of Peninsula's delights as well as a fast and user-friendly booking experience that we are confident will result in a big improvement in online conversion.
Hong Kong (PRWEB) September 11, 2008
wwwins Consulting launched the upgraded and specially redesigned global website of the 5 star luxury hotel group, The Peninsula Hotels, earlier this week (http://www.peninsula.com). As one of the world's leading luxury hotel groups with a cultural heritage going back to 1928, The Peninsula required a website that both conveys the elegance and the majesty of the properties as well as provides a rich user-experience for their audience. One of Asia's leading full service digital marketing agencies, wwwins Consulting, stepped up to the task and produced a lavish, but not overly opulent, user-centric site that takes the online hospitality user experience to another level.
Chris Ryan, Managing Director of wwwins Consulting Hong Kong, says, "The new Peninsula website celebrates the brand and personality of this exclusive hotel chain through a combination of smooth interactive design and the use of beautiful imagery. It provides the visitor with a compelling sample of Peninsula's delights as well as a fast and user-friendly booking experience that we are confident will result in a big improvement in online conversion."
The newly designed Peninsula website is unique in its architecture, being fully built in Flash using a .NET framework and powered by a Sitecore content management system. The site mimics the functionality of a normal HTML site by using different URLs for each of the flash pages thereby enabling bookmarking and the use of the browser's back-button.
By empowering the user with the ability to check room availability at any point while they are browsing and by anticipating their every digital need, full service digital marketing agency, wwwins Consulting, successfully extends the fulfilling and luxurious experience of staying at The Peninsula onto the online world.
For further information contact:
Marketing & Communications Manager, wwwins Consulting Hong Kong
O: +852 3962 4445
About full service digital marketing agency wwwins Consulting
Founded in 1999, wwwins Consulting, a leading full service digital marketing agency in the Greater China market, specializes in marrying technology with innovative marketing and business ideas. wwwins is the agency of choice for many blue-chip clients including Coca-Cola, Emirates, Northwest Airlines, Peninsula, HSBC, adidas, P&G, and Yahoo!. wwwins joined Isobar, the world's largest global network of digital marketing companies, in July 2004. wwwins is also a frequent winner of numerous industry awards all across Asia and the world, and has offices in Hong Kong, Shanghai, Beijing, and Taipei with over 270 digital specialists. The wwwins HK office was created with the acquisition of Ion Global, a power player in global web building sector, in September 2007. For more information, please visit http://www.wwwins.com
About global digital agency network Isobar
Isobar launched on July 5th, 2004, providing alignment, integration, coordination and leverage of all digital assets within Aegis on a global, regional and a national basis. Isobar provides clients with a full service digital marketing offering through its global network of 104 offices in 38 markets worldwide. Isobar's media business currently has online billings in excess of $1 billion, employing over 3,605 staff worldwide. Isobar is a truly global digital communication network. Isobar was ranked number 1 digital network globally by Recma the French Media Industry evaluation company in 2007. http://www.recma.com. Nigel Morris is the CEO of Isobar. For more information, please visit http://www.isobar.net