Personal Care Products: A Global Outlook
San Jose, CA (PRWEB) September 10, 2008
Driven by growing awareness about personal hygiene and grooming among consumers, rising levels of disposable incomes, transforming demographic factors, and changing fashion trends, the market for personal care products is anticipated to make rapid strides, globally. While women constitute a traditional market for the industry, male consumers are emerging as the new growth booster for personal care products. Emergence of the modern 'metrosexual' male and the enhanced emphasis on personal appearance and grooming has opened up new growth avenues for manufacturers of personal care products. An expanding working women population, a highly 'aware' teen segment, and increasingly active lifestyles of the elderly are other factors contributing to the rising demand for personal care products such as cosmetics, acne treatment products, sun care products. The need to retain youthful appearance is propelling demand for anti-aging, anti cellulite, sun care, and hair coloring products across the world.
Personal care products market is characterized by widespread product availability, high brand awareness levels, intense competition, and pricing pressure. Under such market conditions, technological advancements, and launch of new products with novel formulations and features acts as major growth boosters for the personal care industry. New formulations with enhanced and natural ingredients, novel product design, and development of innovative packaging solutions are major focus areas for manufacturers.
Biodegradable products and cosmeceuticals are becoming the new fad in the worldwide personal care products market. Rising environmental concerns, and growing health consciousness of consumers is driving the demand for 100% biodegradable cosmetic and skincare products, with natural ingredients.
The trend towards 'natural' products is driving more and more consumers to use organic and natural products, particularly in United States and Europe. Owing to the blurring distinction between drugs and cosmetics, numerous cosmeceuticals have been launched in the market, majority of them offering highly individualized treatment. Specific skin care products such as moisturizers, anti-wrinkling agents, and sun protection ingredients include properties claim to stop or reverse aging process. Growing concerns about the potential harmful effects of sun on skin has bolstered the demand for a wide range of sun care products. Young adults, teenagers, and the elderly constitute major consumer segments. Recreation activities such as sun bathing, and growing popularity of tanned skin are contributing to the rising sales of sun care products that not only offer protection but also include nourishment features.
The report titled "Personal Care Products: A Global Outlook", published by Global Industry Analysts Inc, provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers exclusive preludes, and primers on the global Cosmetics and Toiletries markets such as Skin Care Products, Hair Care, Oral Hygiene, and Shaving Products, among others. Major regional markets discussed include United States, Japan, and Europe, among others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 1,106 companies worldwide.
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