Mail Order Industry: A Global Outlook
San Jose, California (PRWEB) September 10, 2008
Mail order is a convenient method for customers to obtain a wide array of products, while staying at home. Information related to the products on sale is provided through catalogues or on websites, allowing consumers to opt for the product of their choice. Worldwide mail order market is expected to grow at a healthy pace, driven by increasing use of mail orders for distribution of a wide variety of products. Low investment and capital requirements, and negligible labor costs are further stimulating sales through this channel. Prescription drugs and home textiles & apparels represent the largest segments of the mail order business. United States is the largest market for mail order, followed by Europe.
An aging population is the major driving force for the mail order-based prescription drugs market. Senior citizens prefer purchase of prescription drugs through mail due to ease of delivery and reduced costs, providing mail order companies with enormous potential to enhance sales. Through mail orders, senior citizens can avoid the hardships and cost involved in obtaining prescription drugs from pharmacies. With the population of the elderly set to grow substantially in future, the mail order market for prescription drug sales is anticipated to make rapid gains.
Broadband Internet access is projected as the future of direct marketing and catalog business. With broadband technology, customers/users can gain faster access to Internet, unlike the dial-up connections that are much slower. The faster Internet access facilitates various catalog companies to show video and 3-D graphics of their products in a customized manner to their customers. The emergence of e-mail marketing is also contributing to higher sales through mail orders. For instance, Internet/Mail Order sales for garden products in the US are gaining increasing importance.
Excessive mail delivery cost, owing to higher postal costs for mail order businesses, is a major challenge for market participants. Players in the mail order market face challenge in the form of intense competition from other distribution channels such as departmental stores, discount stores, independent stores, mass markets, specialty stores, which also promise convenience and low prices to their customers.
The report titled "Mail Order Industry: A Global Outlook" provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, and details trends and issues such as, rise in mail order pharmacies, competition from competing channels, and popular strategies adopted to boost sales. A special focus is shed on the US market with 13 market data tables summarizing mail order catalog sales by product group, demographics, and consumer purchasing patterns, leading mail order catalog retailers ranked by sales, and mail order sales of Ready-to-Assemble Furniture, Licensed Fashion Merchandise, Bedding, Sports Merchandise, Garden Products and Home Textiles, among others. Other markets briefly discussed, and covered include Japan, Europe, and China, among others. The report offers a recapitulation of noteworthy mergers & acquisitions, and strategic corporate developments in addition to providing an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 516 companies worldwide.
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