New Ecoroot Bag Solves Reusable Bag Adaptation Problem - Invention Can Help U.S. Save up to 40 Million Barrels of Oil Per Year

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Ecoroot invents a bag which eliminates the #1 obstacle to American reusable bag conversion: forgetting the bags. The patent-pending full-size reusable mesh bag folds into a tiny pocket to fit easily in a purse or pocket so users no longer need to remember. Reducing plastic bag use can save America up to 40 million barrels of oil per year.

We make it easy to go

Lots of environmentally concerned Americans have purchased reusable bags. The problem is they forget to use them. Ecoroot, a reusable products company, has solved this problem by inventing a reusable mesh bag with a self-storing pocket that easily fits in a purse or pocket. This eliminates the need to remember and dramatically increases reusable bag usage rates. Increasing usage rates would help America save tens of millions of barrels of oil each year.

The EPA estimates that the US uses over 100 billion plastic bags per year. It takes about 40 million barrels of oil to make those plastic bags, so oil savings would be huge if Americans consistently adopted reusable bags.

According to Kit Parks, president of Ecoroot, "Consumers are ready to get on board with reusable bags. They see the litter stuck in trees everywhere. If you show them a photo of a sea turtle that choked to death on a plastic bag, they are ready converts, or as I like to call them, "greenverts". And most don't even realize how reusable bags can create significant oil savings. Every retailer will tell you that consumers are now buying reusable bags, buy the #1 problem is that they forget to use them."

Parks continues, "I wanted a reusable bag myself, but couldn't find one I liked. Or if I liked it, I forgot it in the car like everyone else. So I set out to design a bag you couldn't forget. Ecoroot's patent-pending reusable bag, when opened, is a full size bag that can hold up to twenty pounds. But when not in use, it tucks into a tiny 4" x 4.5" pocket, weighing just 2 ounces. Now I don't have to worry about remembering anymore, since several of these lightweight bags fit easily in my purse."

In 2001, Ireland used 1.2 billion plastic bags. Then they enacted a PlasTax on plastic bags which reduced plastic bag consumption by 90%, saving the Irish 430,000 barrels of oil per year.

Australia has a program to encourage reusable bags, which is credited with saving 1.4 million barrels of oil per year. China banned free plastic bags this summer, and anticipates saving 37 million barrels of oil per year.

Of the billions of plastic bags used each year, the EPA reports that only about 5% percent get recycled, and it costs more to recycle a bag than to make a new one. The balance ends up in landfills or as litter. The bags never fully decompose, they simply shatter into smaller parts. Plus, with billions of bags, disposal costs are an issue. The EPA says that if everyone in New York City used just one less bag per year, the city would save $250,000 in disposal costs and keep 5 million pounds out of the landfills.

Not only are they expensive to throw away, they often clutter our highways and seas. When these bags enter our waterways, they often kill sea life such as turtles, whales and dolphins, which mistake the bags for food such as jellyfish. Unfortunately, plastic bags usually make the Top 12 of litter collected on coastal clean-ups, so interaction with wildlife is common.

Paper bags aren't any better. They actually use more energy than the plastic bags to make, and according to the EPA, don't fully degrade in our landfills. Paper bags cost retailers much more than plastic bags, so using paper bags also drive up consumer prices.

The environmental and economical solution is to convert to reusable bags, and the easy portability of Ecoroot's new bag will encourage converts.

Also, unlike most reusable bags which must be spot cleaned or hand washed, Ecoroot's new 100% polyester mesh bags are fully washable, even in the dishwasher. So consumers don't have to worry about cross-contamination if they use the bag for poultry one week and their dinner salad produce the next. The mesh fabric has large holes which allow great soap penetration. Most other reusable bags are solid or tightly woven.

Ecoroot's reusable bags are strong, and can substitute for several plastic bags. They are reinforced at all critical seams for durability. They also have two buttonholes to fit over existing plastic bag racks at checkout, making it easy to fill the bags. Ecoroot mesh bags are economical, retailing for $2-$4, depending on quantity purchased.

Ecoroot reusable bags are sold retail and wholesale at ecoroot.com. The bags come with their trademark "Paper, Plastic or Planet?" logo, but retailers can customize the bags with their own logos and colors. Retailers receive the bags in a self-merchandising Point-of-Purchase Display that sits right at the end of the check-out counter, next to the plastic bags, eliminating the need for shelf space.

Ecoroot's reusable mesh bag with its patent-pending self-storing pocket means easy portability, and solves the #1 barrier to reusable bag adaptation in America, which can help reduce America's oil usage by up to 40 million barrels per year.

About Ecoroot:
Roots, Inc. dba Ecoroot is a North Carolina corporation based in Cape Carteret, NC., and incorporated in 1995.

"We make it easy to go "Green!", "The Bag You Don't Forget!", "Paper, Plastic…or Planet?" , the mesh fabric bag and logo pocket are trademarks of Roots, Inc. dba Ecoroot

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Kit Parks
Ecoroot
910-340-2807
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