Groundbreaking New Tool Selects More Refined Keywords for Online Marketing

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Targeting the right online customers for your website just got easier with Fathom SEO's Keyword Refinery, a new tool unique to the search engine marketing industry that puts vast numbers of potential search terms through numerous tests.

Online success depends on effective keyword selection.

Answering the call from clients looking for an SEO firm that did more than make keyword recommendations based solely on search data, competitor analyses and basic intuition, Fathom SEO's proprietary Keyword Refinery takes it much further by scoring each keyword against factors that include onsite, technical, offsite and Web analytics. The tool draws data from major search engines like Google and Yahoo!, ranking software and several other data feeds. It can also be adjusted depending on the size of the target market.

"Our clients appreciate the extent to which we measure each keyword before recommending a list for online marketing programs," said Bill Fox, president of Fathom SEO. "Online success depends on effective keyword selection."

The algorithm, based on nearly 12 years of search marketing experience, weighs keywords based on relevance, website viability, competitive considerations and potential traffic. The Keyword Refinery leverages and supports a holistic approach to search engine optimization and paid search. It is available at no extra cost to Fathom SEO clients.

"Keyword Refinery gets current data in the hands of our consultants so that they can make the best keyword choices for clients," Fox said. "It takes a lot of effort to gather possible keywords. This tool helps us focus on quality assurance. Now we can more accurately spot ideally suited keywords and set aside those that don't quite measure up."

About Fathom SEO
Fathom SEO, a leading search engine marketing firm based in Cleveland, Ohio, was named one of the Top 20 Search Engine Marketing Agencies in the United States by Advertising Age magazine. Services include Search Engine Optimization, Website Video Production Management and Marketing, Pay-Per-Click and Opt-in Email Marketing.

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Michael Murray
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