In some ways, this year is a perfect storm for drooping sales in retail air purifier sales
Plainfield, IL (PRWEB) September 11, 2008
Air Purifiers Direct 2U is feeling the effects of this sluggish economy just like everyone else. The slowdown in the 2nd Quarter is expected as shoppers are spending more time outdoors and less time online. A "Summer Slump" in the air purifier industry also occurs during this time, as well, and runs until early fall when the fall allergy season starts and the weather begins to get a little colder. The colder weather and fall allergy season brings shoppers back online and sales start to pick-up until the slowdown again the following spring.
AirPurifiersDirect2U.com reported only a slight increase in sales revenue from the same time period in 2007. "We expected the 2nd Quarter to be slow, but not to the extent that is was this year," states Bill Unyi, founder of Air Purifiers Direct 2U. Unyi continues, "The casual air purifier shopper is nowhere to be found. The majority of our customers these days are only purchasing air purifiers to help them with their asthma or other allergies. Those purchases are made out of necessity for those customers. They need an air purifier to help them breathe better as opposed to the other customers that just want an air purifier for other reasons."
"In some ways, this year is a perfect storm for drooping sales in retail air purifier sales," Unyi states. "With the economy in bad shape, 2008 being an election year, and the normal sales slowdown for summer air purifier purchases, things probably won't get much better until after the election this fall. Hopefully sales pick up in time for Christmas." AirPurifiersDirect2U.com had been growing at a steady pace year-over-year until the 2nd Quarter of this year. Overall, 2008 has been a much better year for them than 2007 in regards to total sales volume, but growth in 2007 was steady throughout the year compared to this year. 2008 has been a little disappointing for them in regards to sales volumes per month leveling off so early in the year. "Being a new company, we expected steady sales growth for at least the first 3-4 years before volumes leveled off", Unyi concludes.
During the 2nd Quarter of 2008, Air Purifiers Direct 2U did increase sales by product for a few models. Their list of the Top Selling air purifier models from their website for the 2nd Quarter are as follows:
"We expect to get back on track for the 3rd and 4th Quarter as we move into fall allergy season and the Christmas buying time of year," Unyi states. "The 3rd Quarter got us off to a great start and we just added Blueair Air Purifiers to our lineup and that will increase sales volume by default with the addition of new products." Unyi continues, "We just added Blueair in late-July of this year and are already seeing great results. If that's any indication as to how the rest of the 3rd Quarter and rest of the year will go, we'll do just fine."
Air Purifiers Direct 2U is an online Air Purifier Superstore that sells top brand air purifiers and their accessories. They have been in business since 2006 and have been a BBB (Better Business Bureau) Accredited Business for the past 2 years. 10% of their profits are donated to local and national charities.