IRON Search and Farm Progress Introduce New Equipment Section

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IRON Search (http://www.IRONsearch.com), a software-as-a-service product from IRON Solutions (http://www.IRONsolutions.com), the leading online provider of equipment marketing and intelligence services for farm and construction equipment manufacturers, dealers and personal sellers, has teamed up with Farm Progress Companies to bring IRON Search machine listings to the pages of Farm Progress publications.

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The broad, respected network of Farm Progress regional publications is a natural fit with the online services of IRONsearch.com, and the IRON Solutions official equipment guides. The two entities working together are revolutionizing the ease with which buyers and sellers seek, find and sell used equipment.

IRON Search (http://www.IRONsearch.com), a software as a service product from IRON Solutions (http://www.IRONsolutions.com), the leading online provider of equipment marketing and intelligence services for farm and construction equipment manufacturers, dealers and personal sellers, has teamed up with Farm Progress Companies to bring IRON Search machine listings to the pages of Farm Progress publications.

This new service is an extension to the newly re-designed IRONsearch.com web site which brings used equipment listings from IRONsearch.com to an easy-to-find used equipment print section included in Farm Progress publications. Within the sections, used equipment for sale is listed by manufacturer, equipment type and model number, making it simple for buyers to find equipment quickly. The IRON Search sections also include editorial regarding hot topics facing the equipment industry provided by the Farm Progress editorial team, as well as other advertising opportunities for equipment dealerships and companies trying to reach equipment buyers.

"This new alliance brings together the best in agricultural publishing and online used equipment marketing," explains Darwin Melnyk, CEO of IRON Solutions, Inc. "It's another uncomplicated way for buyers to find used equipment, that follows the easy and quick online format by listing machines by manufacturer, type and model."

"Equipment sellers reap big benefits from this new service as well," Melnyk explains. "Sellers using IRONsearch.com know their listings are seen by more than 235,000 prospective online buyers. Now IRONsearch sellers can choose to expose their machines to an additional 620,000 Farm Progress readers/buyers each month. The power and convenience of IRONsearch.com combined with the reach and reputation of Farm Progress Companies publications is a winning combination for both buyers and sellers of used equipment."

"This new collaboration allows our two companies to play on their biggest strengths, to everyone's advantage," says Jeff Lapin, President of Farm Progress Companies. "The broad, respected network of Farm Progress regional publications is a natural fit with the online services of IRONsearch.com, and the IRON Solutions official equipment guides. The two entities working together are revolutionizing the ease with which buyers and sellers seek, find and sell used equipment."

To make getting detailed listings on equipment even easier, each machine listing in the new IRONsearch print section contains an "IRON Number" in the lower right hand corner of the listing. Equipment buyers can enter this number into the search function of the IRONsearch.com Web site to get an expanded listing with additional color photos, option information and out of the factory specifications of equipment provided by the IRON Solutions Official Guides.

"The 'IRON Number' search function benefits both buyers and sellers," says Scott Derksen, IRON Solutions Chief Information Officer. "It gives buyers an easy way to get very detailed listings, enabling the most informed equipment purchase decision possible. And it gives dealers an exclusive marketing tool they can use to direct buyers to all of their equipment listings on IRONsearch.com. It's efficient and powerful, and gives dealers another way to grow their business."

Derksen also announced additional new functionality which allows buyers to search for equipment by manufacturer's model number on the IRONsearch.com Web site. "Every year there are hundreds of new model numbers introduced into the marketplace," explains Derksen. "Our new model search function allows a full search for any model containing the numbers entered by the user of the site, across all manufacturers - other sites can't do that. This is just another way in which our development team is working to provide the most powerful equipment search tool available in the industry."

About IRON Solutions Inc.:
IRON Solutions, Inc. (http://www.IRONsolutions.com), is the leading source of Equipment Market Intelligenceā„¢ for used agricultural, industrial, and outdoor power equipment. IRON Solutions provides an integrated portfolio of services to manufacturers, dealers, producers and finance companies who want to make business-critical decisions, informed by easily accessible and accurate market information. IRON Solutions publishes the Official Guides, the trusted source of the gold standard in equipment valuation data, and http://www.IRONsearch.com, North America's largest used tractor and equipment Web site.

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