Northampton, Mass. (Vocus) September 10, 2008
Healthcommunities.com, Inc. (HC) launched pediatrichealthchannel.com this week to help parents find answers to pediatric health questions that many moms and dads struggle with, such as questions about the safety of childhood immunizations. Making child health care decisions has never been easy, but nowadays it can be especially daunting.
The sheer volume of medical information available to parents online and in the news can make researching medical questions an overwhelming project. In addition, modern-day demands on pediatricians often reduce the length of time available for office visits and limit the number of questions concerned parents can ask. As a result, parents today have more questions but fewer sure answers. HC's new website not only provides sure answers whenever possible, but the information also helps parents work with their child's medical team to solve more complex issues.
HC has been creating specialty-specific online health communities for the last 10 years for medical specialties such as urology (urologychannel.com), neurology (neurologychannel.com), and obstetrics and gynecology (womenshealthchannel.com), and now, for the first time, is extending the time-tested "health community" platform to pediatrics. This formula includes comprehensive health and safety information that is developed and monitored by physicians and presented in language that is easy to understand, alongside interactive features that allow parents and caregivers to write stories about their experiences or communicate in forums with other parents and/or physicians.
Stanley J. Swierzewski III, M.D., the CEO and Founder of Healthcommunities.com says, "The goal of pediatrichealthchannel is to help parents by providing a comprehensive resource of trusty information. Informed parents make better partners with their child's medical team when it comes to well-child visits or when illness or injury arises. The doctor-developed information on pediatrichealthchannel is easy-to-read but covers each topic thoroughly. The interactive sections go a step beyond by exposing parents and caregivers to the experiences of others with similar medical experiences."
Dr. Swierzewski notes that part of HC's successful formula is the unique interplay between its clinical condition content and interactive content, "It can be challenging to maintain an active online health forum because the forum must have a purity of purpose to maintain the interest of participants, and of course, the interchanges have to be helpful to the participants. The forums on HC's network of patient education websites are effective because the doctor-presented information sets the tone for the forums. There is a separate pediatric forum for each topic covered on pediatrichealthchannel. Physicians who contribute to the forums are screened and identified as 'Healthcommunities.com Approved Physicians.'"
All the information on pediatriachealthchannel is free and is provided without obligation. One feature that is simple but very useful to new parents is a Your Newborn Baby's First Office Visit handout that parents can print out and take to their newborn's first office visit. Using this form, new parents can be sure to ask their baby's doctor the right questions.
HC also offers pregnancy information on its OB/GYN community website, womenshealthchannel.com, and many of the millions of women who have benefitted from this information will now benefit from pediatrichealthchannel.
Pediatrichealthchannel.com is published by Healthcommunities.com, Inc., a privately-held company founded in 1998. Healthcommunities.com, which serves health care consumers searching for reliable information on the Internet, is a Physician Developed and Monitored™ collection of online communities that provides information and resources to consumers and patient education website services to health care providers.