America's College and University Students Get Connected through Digital Signage

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San Diego-based 42Media and CampusLink form strategic alliance to bring digital signage to nation's college and university campuses

Scala, the leading provider of end-to-end digital signage software, today announced 42Media, a Scala Certified Partner and a leading provider of subscription-based digital signage solutions, has formed a strategic alliance with CampusLink, an interactive out-of-home multimedia company based in San Diego specializing in the delivery of unrestricted web access and advertising targeted to America's hard to reach 18-to-24-year-old college and university students.

CampusLink's interactive multimedia information centers offer students a convenient and familiar place on campus to surf the Internet, check email, and simultaneously learn about new products, services and special offers from participating advertisers. These interactive multimedia information centers are installed at 31 college and university campuses, including University of California - Los Angeles (UCLA), UC Berkeley, San Diego State University, Northwestern University, Purdue University, University of Pennsylvania, and many others. CampusLink currently reaches 300,000 students each day.

Through its new alliance with 42Media, CampusLink has begun to upgrade all of its existing multimedia centers, which consist of web terminals and backlit ads, by integrating 42Media's state-of-the-art subscription-based digital signage platform, based on Scala InfoChannel 5®, to deliver custom, broadcast-quality programming and advertising messages that specifically cater to the needs and interests of 18-to-24-year-old college students. CampusLink is growing a network of advertisers that currently includes well-known companies throughout the country, such as Progressive, AT&T, Bank of America, American Airlines, and the US Army, to name just a few.

"While young college and university students are generally tech-savvy, connected and informed, they can also be difficult to reach due to the fact that they are constantly being inundated with information and advertising messages," explained William Haynor, CEO of CampusLink. "When it comes to getting the attention of this lucrative target demographic, advertisers have only one chance to make a long-lasting impression, which is why we turned to 42Media's subscription-based digital signage platform. With our existing kiosks, the functionality is limited, making it difficult and time consuming to ensure the content we display is always accurate and current. With the new subscription-based digital signage platform from 42Media, however, our custom messaging and content loops from the advertisers and college campuses can be changed and updated on demand to always reflect the most current information."

The 42Media subscription-based digital signage platform is an outsourced solution that provides all the necessary hardware and software to create a customized private television network, for an affordable monthly fee. As a result, businesses and retailers can enjoy the maximum benefits of digital signage technology, yet "for a fraction of the cost of an in-house solution," says President and CEO of 42Media Wesley Mashburn. "A typical digital signage platform can cost businesses up to tens or hundreds of thousands to purchase and maintain, whereby our turnkey solution offers a far more cost effective option with the same benefits. We are very excited about our new alliance with CampusLink, and more importantly about the revenue opportunities we believe our solution will offer to CampusLink, and its growing network of higher education partners and participating advertisers."

About 42Media
42Media has created an integrated, subscription-based digital signage solution based on Scala InfoChannel 5, giving retailers and organizations their own centrally managed, fully customizable, broadcast-quality information display package, which includes all hardware and software, for one affordable monthly fee. Based in San Diego, California, the company's product lines and services include patent-pending Digital Display Controller Series Players, customized content messaging loops and all-access client responsiveness. For more information, visit http://www.42media.tv.

About CampusLink
Over the past fifteen years CampusLink has developed the nation's largest interactive out-of-home media network serving the nation's top universities with four-year undergraduate programs on campus. This network provides an unparalleled marketing platform for companies targeting the much sought after U.S. college and university students between the ages of 18 and 24. Through its exclusive, long-term university partnerships, CampusLink enables sponsors and advertisers to reach over 1 million students - connecting their brands, building life-long relationships, and driving results. For more information, please visit http://www.campuslink.com.

About Scala, Inc.
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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RICHARD TRASK

Wesley Mashburn
42 Media
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