Insurance Communicators Learn How To Leverage Social Media to Engage Their Sales Force

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Mark Stone of Insurance Insight Group will speak on using social media to engage a sales force at an annual conference for insurance and financial communicators.

Approximately one in four online American adults visits social networking sites at least monthly. Should insurance communicators be considering social media in their communications mix? Mark Stone, Principal & Marketing Strategist for Insurance Insight Group will present a workshop that helps insurance communicators better understand how social media works and how it can be used to engage a sales force.

Stone has been invited to be speaker on this topic at the 2008 Insurance and Financial Communicators Association (I.F.C.A.) Annual Conference, being held Sept. 14-17 in Boston.

The presentation, "Using Social Media to Engage Your Sales Force," will be an interactive look at a variety of issues related to social media, including tactics and strategies that will allow insurance communicators to build better relationships and an optimal customer experience.

"Our goal is to provide attendees with a better understanding of various social media tools and how to implement the right tools to build better relationships with their sales force. Ultimately, the end result should be improved customer satisfaction and sales," said Stone.

Stone and his staff of will also be receiving an I.F.C.A. Award of Excellence in the association's annual competition for their entry "Using Integrated Marketing Communications to Build Brand and Establish Expertise."

Stone's background includes all aspects of marketing communications and online functions performed by insurance organizations. Previously he served in executive leadership positions at a major life and annuity carrier and a national marketing organization. Stone and his staff at Insurance Insight Group have provided strategy and implementation of the marketing communications efforts for many carriers and marketing organizations over the last several years. He has more than 20 years experience in the industry.

Learn more about this topic at the networking site: To learn more about Insurance Insight Group visit

More about Insurance Insight Group (IIG):
Insurance Insight Group enables you to enter new markets, build distribution, optimize marketing, and strengthen operations in the life and annuity marketplace. The company is focused on providing solutions that create growth opportunities and improved return on investment for its clients. IIG is a national firm whose clients include insurance companies, marketing organizations and other companies within the industry.


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Peggy Porter
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