Acceller Featured in Bestselling Web Site Optimization Book

Share Article

Internet marketing experts Bryan Eisenberg and John Quarto-vonTivadar highlight Acceller as a case study for successfully creating a corporate culture of that embraces testing and optimization

Acceller, America's leader in providing digital lifestyle services to the mass market, is featured in Always Be Testing: The Complete Guide to Google Website Optimizer, the latest bestselling book by recognized Internet marketing pioneers Bryan Eisenberg and John Quarto-vonTivadar of FutureNow, Inc (OTC BB: FUTR.OB).

Acceller is cited as a case study to illustrate how a corporate culture that encourages cycles of testing, measurement and optimization can succeed on many levels. Acceller, guided by Future Now , created Digital Landing, a direct-to-consumer brand for the sale of digital services.

"A culture of testing and optimization cannot happen in a vacuum, nor can it be mandated," said Steven McKean, CEO of Acceller. "You need a team that understands and believes in the principles. You need to communicate a strategic execution plan, and you need to create an atmosphere that encourages and enables the ongoing changes dictated by applying this strategy."

FutureNow had previously worked with Acceller on BuyTelco, their B2B brand to implement a strategy rooted in optimization through careful testing. But Digital Landing presented a different opportunity.

"With Digital Landing, we worked with Steve and his team from the very beginning," said Eisenberg. "We were able to create a framework from the conceptual phase through every stage of development and launch. But optimization is an ongoing process, so that work continues every day and the continuing success of Digital Landing reflects their commitment to this strategy."

About Digital Landing
Digital Landing is a comprehensive source of news, information, and comparison shopping for digital services, including High-Speed Internet, cable and satellite TV and HDTV, and Internet phone service (VoIP). Digital Landing offers a broad range of content about the digital lifestyle and its impact on consumers and their families, including a vast library of video tutorials, step-by-step "how-to" articles for installing and troubleshooting digital devices and services, as well as exclusive feature articles and blogs written from the consumer's point of view. Digital Landing is also the destination for consumers who are looking to purchase or upgrade their digital services or to switch from their current provider of broadband Internet or TV & HDTV service. Digital Landing has partnered with most major service providers, which enables customers to view and compare all the services, prices and promotions available in their local area.
Learn more at

About Acceller
Acceller offers an innovative comparison shopping platform for digital lifestyle services with a unique customer experience. Acceller makes it simple and convenient for consumers to check availability of High-Speed Internet, Digital Voice, television & HDTVservices in their local area, as well as money-saving service bundles., AT&T, Comcast, CNET Networks, DIRECTV, EarthLink, Gateway, Time Warner Cable, Verizon and many more name-brand companies are Acceller customers and partners. Acceller provides a flexible and robust technology platform that consolidates services, places orders in real-time, and manages marketing programs, payments, and reconciliation. Acceller drives incremental revenue for its reseller partners and supports multiple channels, including e-commerce sites, storefronts, and call centers, as well as a pre-installed sales platform for computer and consumer electronics manufacturers. The company also sells directly to consumers under the Digital Landing and BuyTelco brands. In 2007, Acceller was listed in the Inc. 500, ranked at #54 in the list of fastest growing private companies in America. Learn more about Acceller at

© Copyright 2008 Acceller, Inc.
All other product and service names mentioned are the trademarks of their respective companies.

Press Contact:
Craig Rosenshein
IME Group, Inc.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website