Data Warehouse and MarketerNet Combine to form Tranzact Information Services

Share Article

Leading customer acquisition solutions provider completes combination of subsidiaries under a new organization.

TRANZACT, a portfolio company of Veronis Suhler Stevenson, and the leading customer acquisition solutions provider for large brands, announced today that it has completed the combination of its Data Warehouse and MarketerNet Holdings, LLC subsidiaries under a new organization to be called Tranzact Information Services LLC. The companies have a history in direct marketing and provide innovative products to customers looking for cost-effective solutions to marketing challenges.

MarketerNet, LLC was founded in 2000 as an integrated data solutions provider to the financial services market. From the beginning, MarketerNet innovated by providing multi-source consumer data to the marketing services industry. In 2003, MarketerNet released its online platform, Intelidata Express, to allow the company to scale its operations and provide better service to its expanding customer base. In May 2008, substantially all of the assets of MarketerNet LLC were acquired by MarketerNet Holdings, LLC, a wholly owned subsidiary of TRANZACT.

Data Warehouse Corporation was founded in 1997 and grew into the nation's leading database marketing company serving the mortgage and financial services industries. In June 2006, substantially all of the assets of Data Warehouse Corporation were acquired by a wholly owned subsidiary of TRANZACT doing business as Data Warehouse. Data Warehouse provides innovative property and credit data products to support customer acquisition programs.

Ben Waldshan, the President of Data Warehouse, who will lead the combined organization said "By joining forces under TRANZACT, we continue on our path to leverage the marketing services assets of both companies."

David Graf, President and CEO of TRANZACT, states, "The formal combination of these two organizations enables TRANZACT to more effectively provide Fortune 1000 brands with world class data, technology and customer acquisition solutions, further establishing our leadership position in the space."

Tranzact Information Services' vision is to simplify and automate marketing information services by:

  • Offering data products and a platform that enable companies to maximize their return on marketing investments
  • Providing industry leadership on compliance related issues
  • Working with suppliers and customers to maintain industry standards
  • Constantly innovating to support our customers' changing needs

The Tranzact Information Services team will be headquartered in Boca Raton, FL location and maintain operations in its Chicago, IL location.

About Tranzact Information Services
Tranzact Information Services (Tranzact IS) is the premier automated marketing information services company leveraging multi-sourced information and innovative development capabilities to provide easy access to marketing information, insight and decisioning for all clients, whether large or small. Tranzact Information Services' data management platform provides the tools necessary to enhance and deliver marketing data and scales to meet any program requirement. Tranzact IS houses prescreen marketing files from all three credit bureaus and provides multi-source consumer and public record data. Additional information about Tranzact Information Services can be found at http://www.tranzactis.com .

About TRANZACT
Based in Fort Lee, New Jersey, TRANZACT is the leader in providing end-to-end technology-driven customer acquisition solutions to the financial services and media and telecommunications sectors. TRANZACT leverages and integrates sophisticated digital, data, and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. Additional information about TRANZACT can be found at http://www.tranzact.net .

About Veronis Suhler Stevenson
Veronis Suhler Stevenson (VSS) is a private equity firm that invests buyout and structured capital funds in the media, information, marketing services, and education industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings, and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and structured capital funds have invested in more than 60 platform companies which have, in turn, completed more than 250 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values in excess of $12 billion. Additional information about Veronis Suhler Stevenson can be found at http://www.vss.com .

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Steve Winkiel
Visit website