Therefore, a law firm or lawyer seeking to maximize the number of leads generated by its website or blog should follow 'best practices' when it comes to search engine optimization.
New York, NY (PRWEB) September 15, 2008
eLawMarketing, a leading provider of SEO services and other online marketing solutions to law firms and lawyers, announces the release of a new white paper entitled the The Top Ten SEO Best Practices for Law Firm Websites. The 6-page report provides SEO tips and strategies to help law firms and individual attorneys maximize the search engine visibility of their websites and blogs. Among the topics discussed are: composing effective title and description tags, keyword research, building internal links, soliciting external links, and monitoring SEO progress with Google's analytics and diagnostics tools.
eLawMarketing is offering a free downloadable copy of the white paper at the following link:
"The higher a law firm blog or website ranks in the search engines, the more prospective clients will visit that blog or website, and the more leads will be generated," explained Joshua Fruchter, a former attorney and President and founder of eLawMarketing. "Therefore, a law firm or lawyer seeking to maximize the number of leads generated by its website or blog should follow 'best practices' when it comes to search engine optimization."
Maximizing the search engine visibility of websites and blogs is particularly important for law firms and lawyers seeking greater media visibility. This is because reporters frequently use search engines to identify experts for their stories. For example, a recent survey found that nearly 30% of journalists report using blogs as a tool to locate experts. To the extent a law firm's blog ranks higher in the search engines, it is more likely to be noticed by reporters searching for a specialist in a particular legal niche.
eLawMarketing is a leading provider of law firm websites, blogs, email newsletters, and podcasts. The company also publishes a popular blog, LawyerCasting, covering best practices in online marketing for law firms and individual lawyers.